Marketing Mix, Training, Marketing Of Educational Programs And Healthcare Services
Apollo hospitals group was the first co-operate hospital in India and it founded by Dr. Prathap c Reddy in the year 1983, which was started as the 150 bedded hospitals in the state Tamilnadu, and today it is the largest hospital group in Asia with almost 10,000 beds across 64 hospitals, 100 primary care and diagnostic clinics, 2200 walk in pharmacies, 115 telemedicine clinics and 15 academic institutions within and outside India. It is also estimated that about 4925 doctors , 8264 nurses and 2763 paramedical staff have been working for Apollo group of hospitals and they have been treated almost 42 million patients from 121 countries. It is also estimated that on an average, every day 700 inpatient admissions, 6000 outpatient volumes, 40000 laboratory procedures, 200 critical cases, 700 dialysis, 120 cardiac surgeries , 40 neurosurgeries and 2-3 organ transplantations have been performed by the staff in the Apollo group of hospitals. This paper further discuss about the marketing mix ,training, marketing of educational programs and healthcare services, SWOT analysis and strategies for improvement of new branch of Apollo group of hospitals in Hyderabad.
The new branch of Apollo hospital which is located in the Hyderabad is a 350 bedded multi specialty hospital which provides wide range of health care services which includes cardiac , orthopedics , gastroenterology , cancer treatment , spine , neurosurgery ,organ transplants ,…