Essay on Marketing Mix of Shampoo
BaWang Man’s Anit-hair Fall Shampoo
The BaWang Man’s Anti-hair Fall Shampoo combines ancient Chinese wisdom with modern pharmacology and biotechnology to bring optimum hair care results to consumers. And this is effective to prevent the hair fall problem.
1. Demographic segmentation
Age: Over 30 years old
Income: Middle income level
2. Psychographic segmentation - Lifestyle
The people who trust Chinese herbs more than western medicine and avoiding chemical products.
3. Behavioral segmentation - Benefit
The customers can prevent hair fall after used this shampoo. They can have greater confidence and better image since he would not …show more content…
Promotion means the activities that communicate the merits of the product & persuade target customers to buy it. Now, I will analysis the 3 products in 5 aspects, they are Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Marketing
BaWang Man’s Anit-hair Fall Shampoo uses the common non-personal communication channels. The company uses its company’s website for customers to browse and search the information of the shampoo. Moreover, it also uses TV commercial to promote the shampoo to public. (Show the YouTube, http://www.youtube.com/watch?v=_RzebCOeb_A&feature=related). Besides, it sponsored a TV show called: When Lanes Merge (情越雙白線) in 2010. Rather than that, BaWang Man’s Anit-hair Fall Shampoo has advertisement in magazines too.
(ii) Sales Promotion
BaWang Man’s Anit-hair Fall Shampoo offers a little bit special discounts to its customers. For example, the shampoo sold from Mannings, the original price is $159.9, it lower the selling price to $139.9. This can attract customers’ attention on this product.
(iii) Public Relations
There was an earthquake happened in Sichuan on 12th may, 2008. The CEO of BAWANG Group, donating