Essay on Marketing Mix of Ea Sports

980 Words 4 Pages
ASSIGNMENT OF MARKETING MANAGEMENT

TOPIC :- MARKETING MIX

MARKETING MIX OF EA SPORTS

INTODUCTION : –

EA Sports is a brand name used by Electronic Arts since 1993 to distribute games based on sports. Formerly a gimmick inside Electronic Arts sports games, that tried to mimic real-life sports networks, calling themselves “EA Sports Network” (EASN) with pictures or endorsements of real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as FIFA, NHL, Madden NFL, and NASCAR.

EA Sports’ early motto, If it’s in the game, it’s in the game, (later abbreviated to just It’s in the game.) reflects the aim of the early games to portray reality as best as the technology would
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DICE Canada in London, Ontario (created Battlefield 2: Special Forces expansion, Battlefield Vietnam, and all BF2 patches). Acquired DICE fully October 2, 2006; closed DICE Canada studio hours later.
EA Japan in Tokyo, Japan closed due to consolidation; moved under EA Partners model
EA is currently headquartered in Redwood City, California.
Price : –

Price is the one element of the marketing mix that produces revenue, the other elements produce cost. Prices are the easiest marketing mix element to adjust; product feature, channel

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