Essay Marketing Mix : Marketing Management

848 Words Oct 21st, 2016 4 Pages
According to Proctor 2000 Marketing mix is an important concept in modern marketing and academically it is referred to as the set of controllable tools that the company blends to produce the response it wants in the target market, so it has everything the company can do to influence the demand for its services. It is important to understand that marketing mix strategy of any firm can have one major function, that is, strategic communication of the organisation with its customers.
Kotler 2004 further argued that marketing mix gives multiple paths as such communication can be attained either in verbal form and written communications (advertising, selling, etc.) or in more symbolic forms of communication (the image conveyed in the quality of the product, the type of distribution outlet chosen and its price). However, the main ingredient is the main characteristic of marketing mix that will be discussed below "should not be seen as individual body, but as a set of interdependent bodies which have to be set in concurrence with one another”, it deals with 7Ps of marketing i.e. product, price, people, promotion, physical evidence, process and place.

Marketing Objectives:

1.To continue to effectively communicate our strategic objectives to our target markets.
2.To provide an outstanding hotel experience to all our guests and get positive response.
3.To achieve our growth targets within the time limit and budget.
4.Develop our markets and identify new markets for our product and…

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