Marketing Mix Individual Assignment Essay
May 5, 2014
Marketing Mix Individual Assignment
Marketing is essential to the success of a company’s business no matter how big or how small, with the main focus on quality, consumer value and customer satisfaction. The marketing mix is a strategy used in marketing to ensure the primary focus is met on a consistent basis. The four elements of the marketing mix are known as the "Four P's" of marketing. The marketing mix combines these four elements to produce the results it needs to achieve in a specific target market. Many organizations use the four Ps to gain a competitive advantage in the marketplace. (SmallBizConnect, 2014).
The four major components of the marketing …show more content…
The primary focus of the Avon company is quality products, consumer value and customer satisfaction. Avon does a very good job with the elements of the marketing mix. Although they are best known for their beauty, household, personal care products, over the past several years they have introduced a great mix of products to their repertoire in an effort to appeal to their target market. Avon does a good job of producing good quality products that have great design elements and are packaged nicely. In addition to beauty and personal skin care products, their product offerings include clothing, shoes, jewelry, various items for babies and children, fitness apparel, and many other