The world is changing rapidly. Since globalization happened it has changed the way how marketers look at international markets and how consumers perceive international products and services. The amalgamation of technology and science has given the world breakthrough innovations. One innovation which came into focus a little more then a century back was aircrafts. The airline industry came into existence later but has a humongous impact on the way people travel. Different types of airlines cater to distinguished classes. One such airlines is the IndiGo airlines which caters to the needs of middle and the lower sections of the society in India.
IndiGo Airlines positions itself as a “low cost, no frills” airlines. This company being part of the …show more content…
The most crucial supplementary product is on board food. The taste and the quality is an essential determinant of customer satisfaction. It is likely to make or break the brand image. Dissatisfied customers will generally lead to negative word of mouth and will normally put the reputation of the company at risk. Other supplementary services include the check in service and complementary gifts. Moreover there is also an option for pre-order cakes in flight incase of special occasions. It also offers connecting flights where services are …show more content…
This is how its promotional techniques are helping it to capture the market. Moreover the check in counters of Indigo all over the country has banners which has “India’s coolest airline” featured on it.
PEOPLE
In some service industries like airlines there are two types of people, which include direct personnel and indirect personnel. Both these sets of people are curcial part of the marketing mix as they determine the level of information to be passed on to the customers. These people associated with the marketing mix are more like participants who gives clues about what to expect from them. For instance, the cabin crew has a particular dressing code which distinguishes them from its competitors.
In order to be successful its essential to mould people of the organization in a desired way to get the desired output. After all employees and customers are dependent on each other.
“Services marketing theory places a heavy emphasis on hiring, training, supporting, evaluating, and rewarding service personnel.”
Indirect
IndiGo Airlines positions itself as a “low cost, no frills” airlines. This company being part of the …show more content…
The most crucial supplementary product is on board food. The taste and the quality is an essential determinant of customer satisfaction. It is likely to make or break the brand image. Dissatisfied customers will generally lead to negative word of mouth and will normally put the reputation of the company at risk. Other supplementary services include the check in service and complementary gifts. Moreover there is also an option for pre-order cakes in flight incase of special occasions. It also offers connecting flights where services are …show more content…
This is how its promotional techniques are helping it to capture the market. Moreover the check in counters of Indigo all over the country has banners which has “India’s coolest airline” featured on it.
PEOPLE
In some service industries like airlines there are two types of people, which include direct personnel and indirect personnel. Both these sets of people are curcial part of the marketing mix as they determine the level of information to be passed on to the customers. These people associated with the marketing mix are more like participants who gives clues about what to expect from them. For instance, the cabin crew has a particular dressing code which distinguishes them from its competitors.
In order to be successful its essential to mould people of the organization in a desired way to get the desired output. After all employees and customers are dependent on each other.
“Services marketing theory places a heavy emphasis on hiring, training, supporting, evaluating, and rewarding service personnel.”
Indirect