Marketing Mix For The Airline Industry Essay
IndiGo Airlines positions itself as a “low cost, no frills” airlines. This company being part of the service industry tends to have a high degree of customization as well as customer service relationship. Being a service it has to deal with other P’s excluding the product, price, place and promotion. The marketing mix for a service is extended than that of a product. Marketing mix has got integral role to play in any organization. It is intensively related with the organizations choices of getting a product or a service to a specified market.
“Services marketing planning and execution should focus attention on seven Ps: the traditional four Ps plus three additional market mix elements that are crucial to service success— personnel, physical assets, and process management.”
IndiGo Airlines offers inflight and on ground…