1.0 Introduction
The research demonstrate about the marketing management used by Nissan Motor Co. Ltd. It contain the description about the company, role of marketing, the segmentation of their market and their target group and their marketing instruments (4P 's) used and also their SWOT analysis of the company. As we all now Nissan is the Japanese company which is the second largest manufacturer of automobile company in Japan after Toyota. Nissan is mother brand under which it has two other brand Infiniti and Datsun. Nissan is a worldwide organisation which has retail outlet and manufacturing industries all over the world.
1.1 History of Nissan
The founder and first president of Nissan Motor is Yoshisuke Aikawa, he was an entrepreneur and business graduated from Tokyo University. In 1933, he established Jidosha Seizo Co. Ltd., in Yokohama with two holding companies in December 26. But in next year the corporate company was changed as Nissan Motor Co. Ltd., and 100% of investors were Nihon Sangyo Co. Ltd., during general meeting of shareholders in June 1933 (Nissan Motor Corporation, 2014). After that the company has showed a drastic change in their fourth coming years.
Nissan truck was introduced in a year of 1941 and their first overseas production factory was established in Taiwan at Yulon Motor Co. Ltd., in 1959 …show more content…
Nissan achieved this strategy by making mass production so that they reduced cost of production. Nissan formed RNPO (Renault Nissan Purchasing Organisation) after making alliance with Renault, so they got the raw material in discount. The cost differentiation strategy has been successful, they increased their sales at a drastic amount at very short period of time through which they increased their market share and also their profit. By this strategy, they became a second largest manufacturer in Japan market (Anonymous,
The research demonstrate about the marketing management used by Nissan Motor Co. Ltd. It contain the description about the company, role of marketing, the segmentation of their market and their target group and their marketing instruments (4P 's) used and also their SWOT analysis of the company. As we all now Nissan is the Japanese company which is the second largest manufacturer of automobile company in Japan after Toyota. Nissan is mother brand under which it has two other brand Infiniti and Datsun. Nissan is a worldwide organisation which has retail outlet and manufacturing industries all over the world.
1.1 History of Nissan
The founder and first president of Nissan Motor is Yoshisuke Aikawa, he was an entrepreneur and business graduated from Tokyo University. In 1933, he established Jidosha Seizo Co. Ltd., in Yokohama with two holding companies in December 26. But in next year the corporate company was changed as Nissan Motor Co. Ltd., and 100% of investors were Nihon Sangyo Co. Ltd., during general meeting of shareholders in June 1933 (Nissan Motor Corporation, 2014). After that the company has showed a drastic change in their fourth coming years.
Nissan truck was introduced in a year of 1941 and their first overseas production factory was established in Taiwan at Yulon Motor Co. Ltd., in 1959 …show more content…
Nissan achieved this strategy by making mass production so that they reduced cost of production. Nissan formed RNPO (Renault Nissan Purchasing Organisation) after making alliance with Renault, so they got the raw material in discount. The cost differentiation strategy has been successful, they increased their sales at a drastic amount at very short period of time through which they increased their market share and also their profit. By this strategy, they became a second largest manufacturer in Japan market (Anonymous,