The changing family - Another trend in the demographic environment is the characteristics of families. No longer is mum, dad and 2.4 children the norm. The number of married couples with children is declining while the number of one person and single parent households is continuing to increase.
Geographic shifts in population - As the population grows it also expands and shifts geographically. For fast-food services this means that they may need to shift location or open new stores to keep up with demand.
Increasing ethnic diversity - Overseas immigration has led to an increase in not only population but also the ethnic diversity of Australia. The impact this has on a market such as the fast-food industry includes understanding different cultures and tastes; Hungry Jack's have introduced promotions like the "Satay burger" to cater for Asian tastes.
2.2 Economic forces
"Factors that affect consumer buying power and spending patterns"