Marketing Is Food, Not Medicine Essay

956 Words Oct 8th, 2015 4 Pages
“Marketing is food, not medicine.” (Archer). I came across this phrase while doing research on the term “marketing”. The phrase seems inconsequential, but it emphasizes the importance of marketing to a business; newly- established businesses might have the wrong perspective and think of marketing as a “medicine”- an ingredient which is only needed when the business is running low on customers. A great businessman will make constant use of marketing to ensure a standard level of customers of the business, just like how a great farmer would give proper nutrients or plant “food” to his/her growing plantations. As what Peter Drucker – the founder of management theory – had said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions; marketing and innovation. Marketing and innovation produce results; all the rest are costs.” (Archer). This further proves why businesses should include marketing as one of the prioritized business aspects. There are many types of marketing strategies that entrepreneurs adopt as their method to promote their products. In this paper I would like to focus more on Social Media Marketing. According to techopedia.com, Social Media Marketing (SMM) is the “techniques that target social networks and applications to spread brand awareness or promote particular products.” ("What is Social Media Marketing (SMM)? - Definition from Techopedia"). Entrepreneurs shall “create content that…

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