Essay about Marketing GL Case

855 Words May 15th, 2015 2 Pages
Global Learning Case Study
Team: Chimichanga 1. What was the critical activity in the process of Samsung’s transformation into a world­beating developer of new cell phone handset designs and other product line designs? ­Samsung Electronics Company decided to eradicate low­end subdivisions and focus solely on improving the Samsung. This was achieved by investing heavily in design and product quality. Within a decade Samsung improved their reputation by incorporating product and innovative processes. 2. Provide the evidence from the case above, giving examples of the three crucial competitive advantages a firm must have according to the dynamic theory of competition presented in Module 1.
I. Adapted to
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This allows
Samsung an advantage in distribution because in the time it takes Motorola to release one new product, Samsung releases two products with better quality.

5. Discuss the Samsung brand itself and compare with Sony or any other brand you think it is the major competitor for Samsung.
­The over 70 year old brand, Samsung, is a company that dedicates themselves to making the world a better place through varied

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