Marketing Ethics : Unethical Practices Essay

1073 Words Feb 15th, 2016 null Page
Ethics reaches every area of both life and business including marketing and finance. Whenever a decision must be made that can affect other people one needs to ask is this the ethical choice, or is it centered in self-interest. Marketing ethics are an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Unethical Practices in Marketing take many forms, some better known to the public than others. An experienced marketing professional uses many tactics to get the attention of the desired audience, including ones that cross ethical boundaries. First we will explore some of the most used unethical marketing practices used today, including making false, or overstated statements in an attempt to convince to buy their products or services. This is common in the used automobile industry, where marketers convince potential buyers that a particular product is in better condition or a greater value than it actually is. Another closely tied to the first is to distort facts, in an effort to deceive or perplex potential customers. Marketers also conceal side effects of products by placing them in fine print so small that you would need a telescope to read them or simply forgetting to disclose them at all. While many companies compare their products to those of a competitor some cross into the unethical practice of bad mouthing competing products. One area of marketing that many feel is unethical, although a large portion of…

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