Red Mango was founded in 2007 by Daniel Kim it is a frozen yogurt and smoothie brand. Their products are 100% natural, contain no artificial sweeteners, along with probiotics for a healthy immune system, each product has about 100 nonfat calories, and are all gluten free certified. It is the first frozen yogurt that meets National Yogurt Association criteria for Live & Active Culture Frozen Yogurt. Unlike their competitors who use artificial ingredients, generic probiotics, high fructose corn syrup, and modified starch. Red Mango provides a tastier product that is an overall better experience for both the consumers mind and body. Their products include all natural frozen yogurts, fresh fruit smoothies, artisan hot chocolate, fruit and yogurt
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Red Mango starts with the actual product beginning with flavor well before pricing or margins. Taste is the most important aspect of the product due to the fact that if it taste’s bad it will not sell. When developing new products the founder and his staff focus on creating the best tasting product by evaluating the flavor, texture, and mouth consistency. Once the team decides on the taste the team must think of ways to present their new frozen coffee chillers properly in the retail store …show more content…
The focus is the creating value for the brand and it’s consumers through innovation. New offerings can create or deliver value more effectively by satisfying the changing needs of their current and new customers and or by keeping their current customers from getting bored with the current product or services. Without new products or services, the value of the firm will ultimately decline. Red Mango has consistently expanded their product line with new offerings and their coffee chillers are one of the several lines of success. When a brand continuously develops new products for their consumers it keeps their brand strong and growing. Red Mango’s target market are consumers who are health conscious. Each product offered is made using the best all-natural ingredients. They price per ounce and each ounce is $.45 cents which is very fair pricing compared to their competitors. Red Mango also offers a reward program for their customers. Customers receive a sign up reward, birthday rewards, for every dollar spent the customer get ten Mango points, once the customer reaches 500 mango points the customer receives a five dollar coupon. The reward program can be used with any mobile device giving the customer direct access to their reward
Red Mango starts with the actual product beginning with flavor well before pricing or margins. Taste is the most important aspect of the product due to the fact that if it taste’s bad it will not sell. When developing new products the founder and his staff focus on creating the best tasting product by evaluating the flavor, texture, and mouth consistency. Once the team decides on the taste the team must think of ways to present their new frozen coffee chillers properly in the retail store …show more content…
The focus is the creating value for the brand and it’s consumers through innovation. New offerings can create or deliver value more effectively by satisfying the changing needs of their current and new customers and or by keeping their current customers from getting bored with the current product or services. Without new products or services, the value of the firm will ultimately decline. Red Mango has consistently expanded their product line with new offerings and their coffee chillers are one of the several lines of success. When a brand continuously develops new products for their consumers it keeps their brand strong and growing. Red Mango’s target market are consumers who are health conscious. Each product offered is made using the best all-natural ingredients. They price per ounce and each ounce is $.45 cents which is very fair pricing compared to their competitors. Red Mango also offers a reward program for their customers. Customers receive a sign up reward, birthday rewards, for every dollar spent the customer get ten Mango points, once the customer reaches 500 mango points the customer receives a five dollar coupon. The reward program can be used with any mobile device giving the customer direct access to their reward