Facebook Failure

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Content marketing has transfigured the dynamic of pull strategy since the invention of social media. Motivating customers by ways of text, image, video, story, speech event, and data/info analytics are now the norms which make sharing a prominent strategy for branding. As internet-related technology advances, digital/mobile media advertising or similar tactics, therefore, are on the rise and since then have progressed to a more diverse spectrum that win over the mundane old-fashioned monotonous promotional routine. Of course, there are numerous digital/mobile marketing channels and analytics tools to select from, but to be effectively validated and leveraged a multitude of sound platforms to drive content amplification are crucial.

Not only is a thorough research necessary, but also a comprehensive evaluation of the context of the content on the platforms is essential. Certainly, it is not wise to utilize all of them instead to cautiously examine and exploit the ones that can accentuate your offerings and help relate to target audience are a virtue. In fact, employ an outlet that is irrelevant
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The result of this campaign was a disaster. First of all, Facebook is a business-to-consumer platform rather than a business-to-business or business-to-professional instrument. Second of all, the premise of Facebook is family oriented which users mostly share personal updates or vacation photographs. Thirdly, the target audience is institutions that seek a high level of security such as banks and governments, or professional individuals who manage highly sensitive information. That said, Facebook is not an ideal promotional channel that the decision in advertising on Facebook is a misjudgment. In this case, a vehicle that specifically for business, such as LinkedIn, would be the best fit for this

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