Not only is a thorough research necessary, but also a comprehensive evaluation of the context of the content on the platforms is essential. Certainly, it is not wise to utilize all of them instead to cautiously examine and exploit the ones that can accentuate your offerings and help relate to target audience are a virtue. In fact, employ an outlet that is irrelevant …show more content…
The result of this campaign was a disaster. First of all, Facebook is a business-to-consumer platform rather than a business-to-business or business-to-professional instrument. Second of all, the premise of Facebook is family oriented which users mostly share personal updates or vacation photographs. Thirdly, the target audience is institutions that seek a high level of security such as banks and governments, or professional individuals who manage highly sensitive information. That said, Facebook is not an ideal promotional channel that the decision in advertising on Facebook is a misjudgment. In this case, a vehicle that specifically for business, such as LinkedIn, would be the best fit for this