To begin with, marketing concept focuses on the needs and wants of target markets while delivering value significantly better than other competitors. With the marketing concepts, this helps businesses grow stronger in such a way that their customers would prefer their brand over every other competitor in the field. The strategy that is most known for marketing is considered the pull strategy. Throughout this paper, I will focus on the production, product, selling, and marketing concept on the article Apple iPhone 6s Plus Review: Is it Good for Business?
Production Concept
With production concept customer prefer products that are easily available anywhere for a low price. Apple iPhones 6s Plus are sold in many stores like; AT&T, Sprint, Wal-Mart, …show more content…
Without a great marketing concept, your business may see a decrease in sales, customers wouldn’t be considered loyal to the brand, and you can eventually go bankrupt or become a dog in the business industry. With the marketing concept, Apple iPhone focuses on their phone to be the best business product and most enjoyable cellular device that you can place in your hand. From design, display, 3D Touch, Performance, Software, Touch Id, etc., iPhone allows the consumer to feel that their product will not be replaced by any outside competitor. A key factor that consumers really look into when receiving a product is the compatibilities such as speed and performances. IPhone 6s Plus is known to be the fastest phone there is today. With all these pull strategies, Apple makes sure that no matter what our competitors may throw our way, their product will not be comparable to what we have. In conclusion, within this article we know that marketing concepts focuses on the needs and wants of target markets while offering a unique value better than other competitors. Within this paper, there are four main concepts that apply to the real business situations today. One of the most important concepts of maintaining a successful business is by using the marketing concept. This allows your business to be the best in the field that gives consumers the right to stay loyal and committed to keeping your brand known as the pull
Production Concept
With production concept customer prefer products that are easily available anywhere for a low price. Apple iPhones 6s Plus are sold in many stores like; AT&T, Sprint, Wal-Mart, …show more content…
Without a great marketing concept, your business may see a decrease in sales, customers wouldn’t be considered loyal to the brand, and you can eventually go bankrupt or become a dog in the business industry. With the marketing concept, Apple iPhone focuses on their phone to be the best business product and most enjoyable cellular device that you can place in your hand. From design, display, 3D Touch, Performance, Software, Touch Id, etc., iPhone allows the consumer to feel that their product will not be replaced by any outside competitor. A key factor that consumers really look into when receiving a product is the compatibilities such as speed and performances. IPhone 6s Plus is known to be the fastest phone there is today. With all these pull strategies, Apple makes sure that no matter what our competitors may throw our way, their product will not be comparable to what we have. In conclusion, within this article we know that marketing concepts focuses on the needs and wants of target markets while offering a unique value better than other competitors. Within this paper, there are four main concepts that apply to the real business situations today. One of the most important concepts of maintaining a successful business is by using the marketing concept. This allows your business to be the best in the field that gives consumers the right to stay loyal and committed to keeping your brand known as the pull