Marketing Communications Memo Essays

1087 Words Mar 6th, 2012 5 Pages
Marketing Communications Memo PSY/322
February 6, 2012
Charles Dudek

Marketing Communications Memo

There is no doubt that having a better understanding of different consumer demographics will impact marketing and has an effect on marketing communications. How messages are communicated most effectively can change depending on who the target audience is. A message that is targeting young consumers, like an advertisement for the Twilight movie would be different than one targeting men. The same can be said for having a better understanding of the psychographics of the consumers. Knowing the different interests and lifestyle of the target population can help tailor the message to be most effective. People who are interested in
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Another demographic that affects marketing communications is gender. For example, if a marketer wanted to target men specifically the communications will probably be different than if they wanted to target women. When my husband and I are relaxing and watching television together, I notice that he really only pays attention to the funny or comical advertisements and those that include fast cars. Even though fast cars is an interest of his and could be considered a psychographic factor opposed to a demographic factor, it is still important for a marketer to consider the ‘typical’ interests of the demographic or gender of the consumer they are targeting. By communicating a message that involves multiple aspects of that appeal to a variety of men, the advertisement will probably be more successful.
Using the same example of having an interest in fast cars as a psychographic that can affect marketing communications, different companies will use that psychographic interest to tailor their messages. It would not be uncommon to see an advertisement for cologne with a man driving a fast car, getting lots of attention from the people he drives past. Even though cologne has nothing to do with the fast car, seeing the image of that car would get consumers that fit into the psychographic group of being interested in fast cars would be drawn to the advertisement.
Being a member of the United States Armed Forces, I have

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