Marketing Communication : Marketing And Marketing Essay
Marketing communication means communicating through marketing strategy with the market. They refer to the messages and related media that is used to communicate and therefore it is the promotion part of the "marketing mix" . That means the "four Ps": price, place, promotion, and product. Marketing communication also means the strategy which is used by a company to reach their target market through various modes of communication.
Marketing communication is done by the individuals or companies who are into advertising, sponsorship, public relations, branding, brand language,promotion, publicity, sales, direct marketing, graphic design, marketing, packaging sales promotion and online marketing. They are also called as marketing communication managers ,marketing communicators,or more briefly, marcom managers.
The process of communication is very important in marketing communication. The communication has process has 7 elements.
The sender send the message and this message is the core idea or information. He encodes into a code and sends it to the receiver through a channel ( medium of communication). Then the receiver receives the message decodes it and understand the meaning behind it. So, the process starts with the sender and ends with the receiver. Noise means any obstacle or barrier in the communication process.