Marketing Case Study: Westjet

Improved Essays
WestJet
About WestJet- I would love to work for this airline for the reasons below. WestJet is known for the friendly atmosphere on board, and camaraderie between the passengers and the crew members. They are also known for providing exceptional customer service at a discounted price. What many people may not know about WestJet is it was founded in 1996 by Clive Beddoe. They started off very small with only three aircrafts, and five destinations. WestJet is also very giving to those in need. They have a cause called “Christmas Miracle” Every year, WestJet fly’s to countries in need, and delivers gifts.

Questions to ask an interviewer

- What is the Company’s goals for next year?
- How long have you been working for this company?
- What
…show more content…
Self-Marketing Points
- Organized - Creativity
- Hand-working - Leader
- Positive
- Customer service oriented

AC-Rouge
About AC-rouge-AC Rouge is wholly owned by Air Canada Airlines, Rouge is their discount carrier. They launched in December of 2012. The airline has been extremely successful ever since, with now having a total of 44 planes. I would want to work for Rouge because they are a wonderful airline, known for the discount seats and the fun atmosphere within the cabin. The uniforms the Flight Attendants wear are also very cute and fun. Another reason for wanting to work for them is because they fly to the most amazing destinations. Serving 49 destinations Such as France, Mexico, and Florida.

Questions to ask an interviewer

- What do you enjoy most about working for this company?
- In your opinion, what differs this company from its competitors?
- How long have you been with the company?
- How would you describe the idea candidate?
- When can I expect to hear from you?

Self-Marketing Points
- Self-Motivated - Devoted
- Friendly - Organized
- Open-Minded
-

Related Documents

  • Decent Essays

    COMPANY DESCRIPTION Bombardier Inc., headquartered in Montréal, is a manufacturer of transportation equipment. Firm’s operations cover commercial aircraft and rail transportation equipment and systems, as well as related services. The firm approximately employs 74,000 people. Company shares are traded on Toronto Stock Exchange and listed on the Dow Jones Sustainability World and North America Indices. MAJOR SHAREHOLDERS Bombardier Inc. has a dual-share structure under which Class A shares have 10 votes, while Class B shares have 1 vote.…

    • 124 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Zip Air Canada Essay

    • 513 Words
    • 3 Pages

    Air Canada was also competing with WestJet Airlines Ltd., which was more profitable at the time. Unfortunately, with the high fuel costs and the “global economic slowdown and its impact on travel”…

    • 513 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Easyjet Case Study

    • 925 Words
    • 4 Pages

    EasyJet - Stelios Haji-Ioannou, son of a Greek shipping tycoon, launched EasyJet in 1995 with just £5 million, beginning with a headline-grabbing fare of £29 from Luton to Glasgow (the fare is still about the same today). Stelios got the idea for EasyJet from Southwest Airlines in the US, which prospered by introducing a no-frills, low-price service on short haul routes. EasyJet was floated on the London Stock Exchange on 5 November 2000.It is the largest airline of the United Kingdom, by number of passengers carried, operating domestic and international scheduled services . The airline flies to / from 17 airports in the UK , operating on over 600 routes across more than 30 countries with fleet of over 220 Airbus aircraft. We have strong positions…

    • 925 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Air Creebec Case Study

    • 497 Words
    • 2 Pages

    AIR CREEBEC – CORPORATIVE VIDEO NARRATION Air Creebec was founded in June 1982 and the started its operations on July 1, 1982 with a strong desire to develop a carrier that will meet the needs of the northern communities. At that time, the Cree owned 51% of the company and Austin Airways own the remaining 49%. In 1988, the Cree purchased all the airline assets in the largest transaction ever conducted by First Nations Peoples in Canada, making Air Creebec wholly owned by the Cree.…

    • 497 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Case Study: Canadian Tire

    • 259 Words
    • 2 Pages

    As the largest retail Company, Canadian Tire is successful in Canada market. The factors of their success because of their diverse core business services. The core business includes Canadian Tire Retail, PartSource, Canadian Tire Financial Service, Canadian Tire Petroleum, Mark’s and FGL sports. However, to continue its successful future development, they must concentrate on customer service, growth and productivity.…

    • 259 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    The future of Southwest Airlines will continue on its voyage of innovation, growth and adaptability. Growing the company into the future means, “Leadership must determine clear goals while balancing the need for a formal structure against growth and adaptation” (Steagall, 2016). The original problem the leaders of Southwest saw was, airline travel was slow, expensive and full of features that most people did not really want or care about. Guess what, that problem still rings true today and now new costs have been added or re-added back into the mix, such as baggage fees and change fees. CEO Gary Kelly continues to believe that every person who wants to travel should be able to, without worrying about the cost, even internationally, which…

    • 2021 Words
    • 8 Pages
    Great Essays
  • Decent Essays

    Bombardier is a Canadian company which was found in 1942, The Bombardier offers manufacturing of transport solution globally. It specializes in two areas bombardier aerospace and transportation. Bombardier aerospace manufacture and designs aviation products such as commercial and business aircraft. Which includes region jets, turboprops and region jets etc. On the other hand, the bombardier transportation manufacture rail equipment and systems such as rail vehicle, light rail, regional trains, commuter and regional trains.…

    • 245 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Case Study: United Airline

    • 1362 Words
    • 5 Pages

    by providing adequate services to the passengers. In addition, based on the days flown, one can find cheap flights and discounts such as military and student discounts. United Airline has utilized social media to its advantage and has created a good presence in the platform. On twitter, United Airlines has 644,000 followers, has over 64,000 instagram followers and has 779,746 likes on Facebook. The company uses these platforms to advertise and promote its brand to maximize its revenue.…

    • 1362 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Brief History of American Airlines The recent merger between American Airlines (AA) and US Airways resulted in The American Airlines Group (AMR) forming the largest airline in the world. AMR operates over 6,700 flights daily to over 350 destinations in 50 countries and recently set new records for both traffic and capacity in February, 2016 (AA, 2015, 2016). AA earned many successes and even more challenges over the decades. This paper will briefly highlight a few of the major events in American Airlines history including how the airline was created, important mergers and related business aspects, and a brief summary of American Airlines pioneering achievements in aviation.…

    • 946 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Eastern Airlines, once one of the largest iconic airlines in the industry, known for its growth due to The Air Mail Act of 1934, also became known for it ’s power struggles and a an ongoing to war with themselves, precisely between management and workers. Like many carriers in the industry during the 1970’s and 1980’s, Eastern was subjected to difficulties due to deregulation which brought on competition within the market, airfare wars as well as waged wars against competitive rivals and in-house management. During those times mostly all industry carries struggled to keep their business up and running and out of bankruptcy, however many lost the battle and were subjected to hostile takeovers, mergers as well as eventually closing their doors…

    • 1329 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Jet Airways Case Study

    • 2101 Words
    • 9 Pages

    COMPARISON Jet Airways (India) Limited is also one of the companies that provide air transportation. Jet Airways is an airline based in Mumbai, India. Jet Airways Ltd is listed on the Bombay Stock Exchange which is known as BSE on December 2004. BSE is an Indian Stock Exchange which Jet Airways Ltd is one of the companies that listed in BSE. Comparison between AirAsia Berhad and Jet Airways Ltd with same ratios to determine the companies between each other: GROSS PROFIT MARGIN:…

    • 2101 Words
    • 9 Pages
    Superior Essays
  • Improved Essays

    Mas Airlines Case Study

    • 1520 Words
    • 7 Pages

    Malaysia has being ranked as a 5-Star airline among the most exclusive group of world airlines by the aviation rating organisation, SKYTRAX after MAS Airlines on par with Singapore Airlines and above Thai Airways and Air Asia. The organisation has ranked with just four other airlines in the world, fortunately, MAS airlines are one of it with their strong product and quality services. Malaysia Airline also fully owned 94 fleet of total of Boeing and Airbus that has constantly created and established high standards of service as compare to other airlines industry segment. Besides, the group has a 4.5 average aircraft age with newer, more efficient models as well as improved fuel burned and other enhancements. MAS Airlines was also honoured with…

    • 1520 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    • My interviewee learnt about JetBlue by being recommended by her friends. They identify JetBlue as the best airline among low cost airlines. Even though JetBlue’s tickets are not always the cheapest one, the service they provided, such as an exclusive waiting lounge, ranks the top among low cost airlines. •…

    • 884 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    STP of Spicejet Segmentation, targeting, and positioning together comprise a three stage process. (1) Determine which kinds of customers exist. Grouping consumers by some criteria, such that those within a group will respond similarly to a marketing action and those in a different group will respond differently. (2) “Target market is a chosen segment of market which a company has decided to serve”. Select which ones we are best off trying to serve.…

    • 744 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    CASE ANALYSIS Part A Do you think that David Neeleman best meets the definition of a manager or a leader? List and discuss three (3) reasons for your answer and provide three (3) examples of how David Neeleman does not fit the alternate definition.  Is David Neelman a manager or a leader?…

    • 1458 Words
    • 6 Pages
    Improved Essays