Marketing Case Study: Walmart

1652 Words 7 Pages
1. Do you think Walmart is doing enough to become more sustainable? Justify your answer. Walmart has had some problems in the past as far as employees relations and payment of employees which they have rectified. All companies They have to be able to make necessary changes when it has been bought their attention that they 're not behaving in the best interest of their employees. Walmart has had to been taken to court based on the fact that they 're rigid believes and they had to be proven that their Bridget believes one wrong and order for them to make the necessary changes. They could become a sustainable force to be reckoned with a fan only if that when something is but to their attention instead of being sued that they would make the necessary …show more content…
How is Walmart attempting to answer concerns regarding misconduct? As a form of damage control, Walmart released an advertising campaign to frame the company as an “American success story.” After market research revealed Walmart’s brand image lost traction among college-educated adults, Walmart developed a multimillion advertising campaign called “The Real Walmart.” The advertisements feature customers, truck drivers, and employees sharing their happy experiences with the company. Walmart particularly wants to target opinion leaders so they can convince others of the company’s value and brand image. The ads were first released during the Kentucky Derby and also featured on Sunday news shows. Walmart’s former executive Vice-President of Corporate Affairs, Leslie Dach, who left Walmart in 2013, also emphasized the company’s commitment to healthier food alternatives to fight the obesity …show more content…
Evaluate both Walmart’s and NCAA’s efforts to achieve ethical responsibility within their organizations. Has Walmart’s ethics and compliance program decreased the amount of employee misconduct? How have NCAA’s efforts impacted college football to decrease the number of scandals? Have either company been successful? Justify your answer. Where the NCAA 's Responds quickly to unethical behavior by the schools , and have rules and regulations in place behave ethically. As soon as an unethical behavior is found in There is proof that this has occurred the NCAA Respond quickly and swiftly to all allegations And unethical Behavior. Where in the case of Walmart They come up with excuses. Write press release to excuse the way the behavior But never truly address Or take care of The unethical Behavior done by board members Or even the CEO and that

Related Documents