Marketing Case Study: Personal Care Products For Men

Improved Essays
Personal Care Products for Men
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Personal Care Products for Men
Personal care products are products that keep one healthy and clean (Belk, 2006). Marketing of these products must be very appealing in order to reflect their quality and essence of their use. The population targeted in the case study is men of middle age. Thus, the products will range from those that lead to well grooming, different shaving styles and vitamins that than makes one healthy, happy and sexually active. All these will lead to a presentable modern these products are easily accessed in groceries stores and dugstores.com. A modern man should shower shave and shine.
A quality hair is usually clean, stylish and healthy (Belk, 2006). This
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The family influences the consumer habits, what he buys and how he perceives brands. Most men will maintain the products from his family. This will affect the kind of product he applies. For example if the parents have negative attitude on men body products it’s obviously that one develops a negative attitude against them. The friends also affect the use of these products. For example if the friends use the hair color products to maintain their youth appearance its mostly likely that one is easily influenced. The social class and also the image the products portray to the society will influence a customer. Some men will use the expensive products not because the cheap ones are not available but to be associated with their social class. Basing in the fact that use of men personal care products depict a modern clean man, most men are easily attracted to them.
Personal factors are usually the individual characteristics. This is influenced by consumer values, habits, and hobbies. In the case of men products the customer will be influenced by where he lives, whether he is single, in a relationship with kids. His income will also affect how he buys the

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