How Does Boots Build Relationships With Its Customers

Today businesses are extremely customer oriented. Companies are doing their very best to deliver value added services to their customers in order to retain them and while at the same time trying to acquire new customers. It is far easier for a company to retain existing customers than it is to attract new customers. Companies realise the importance of placing more emphasis on relationship marketing programmes like customer loyalty, customer retention and customer satisfaction programmes in order to keep existing customers and to turn new customers into returning loyal customers. For my Case Study, I am looking at the Boots "Loyalty card scheme programme" as it is a tool Boots use in order to build relationships with its customers.
Boots have achieved successful customer relationships by identifying the various target customers and by studying their …show more content…
The customers will benefit because they will be receiving better products and services. Effective relationship marketing gives the customers a sense of trust and security. Companies also benefit from relationship marketing as it increases a company’s brand loyalty. Company’s also can gain new marketing opportunities and can make a profit from increased sales of its products. Boot’s relationship marketing is excellent and due to this reason Boot’s has over 18.7 million cardholders and over 60 million visitors in its stores each year. Also Boots have become the number one visited health and beauty website in the UK. Boots have got the most read health and beauty magazine in terms of both digital and physical format. Boot’s app may make its customers’ feel comfortable and satisfied as Boot’s customers can tailor the app so that products they are interested in appear more easily when they visit the website. It is very important for companies to engage in effective relationship marketing as it will help them acquire and retain