If people have their basic needs like food and a home met, a big purchase might be a car. The next question would be is the car safe? This ad is saying absolutely. At one point the ad says “standard features that actually come standard.” The statement is saying that the Scion has everything the person needs and these functions will actually be delivered, unlike some competitors. The social and self-esteem needs could also be hit here based on the persuasion that the car is of good quality, make, and power level, so that if you were to drive it down the street you would be respected. The Scion ad also does some reasoning by analogy or comparison. When we see the hip James Franco and the Classy James Franco next to each other with the split screen, we compare two different personality types. Many companies might focus on one or the other, but the Scion is saying that they can fit with both. They are comparing two things and showing that the Scion is right regardless of the
If people have their basic needs like food and a home met, a big purchase might be a car. The next question would be is the car safe? This ad is saying absolutely. At one point the ad says “standard features that actually come standard.” The statement is saying that the Scion has everything the person needs and these functions will actually be delivered, unlike some competitors. The social and self-esteem needs could also be hit here based on the persuasion that the car is of good quality, make, and power level, so that if you were to drive it down the street you would be respected. The Scion ad also does some reasoning by analogy or comparison. When we see the hip James Franco and the Classy James Franco next to each other with the split screen, we compare two different personality types. Many companies might focus on one or the other, but the Scion is saying that they can fit with both. They are comparing two things and showing that the Scion is right regardless of the