Another possible weakness is that the company currently attracts the 18-34 year old age demographic. Trends and styles for this age group may be different from the younger generation of consumers that will soon fall into the age bracket. The ability to adapt it’s style and create a product that not only its older market will enjoy but also creating a style that the younger generation can enjoy. Because the younger generation may not enjoy the current look but will soon fall into the age bracket of main product consumers.
With all this being said, the company shows promising opportunity they have a target market that creates revenue for the company. The have their own suppliers and they have since becoming a business expanded from strictly …show more content…
That can be seen as a negative influence because although the two generations seek exclusivity they also aspire to be like celebrities. If a celebrity is seen wearing or promoting the company then they are more likely to buy the product to look like a certain celeb. Additionally another influence that can be seen as a negative is how the company styles its eyewear as stated in the case study with a “distinct, funky tone.” That can be a negative because it then discredits and ignores other styles and may cause consumers to not want to look at the product because there is already a preconceived perception of what kind of clientele the business looks …show more content…
The major difference between Frames Direct and Warby Parker is that not only does Frames Direct sell affordable eyewear on their website, they also sell brand name eyewear for cheaper price then other major eyewear retailers. Rather than having a focus strategy like Warby Parker, Frames direct uses a differentiation strategy. Differentiation strategy is when a business try to give their services or product an upper hand over their competition. For Frames direct they are able to bring high quality and brand-name eyewear at a moderately affordable price, while also having an in-house style. This gives the business a slight competitive advantage as it give a customer more selection than Warby
With all this being said, the company shows promising opportunity they have a target market that creates revenue for the company. The have their own suppliers and they have since becoming a business expanded from strictly …show more content…
That can be seen as a negative influence because although the two generations seek exclusivity they also aspire to be like celebrities. If a celebrity is seen wearing or promoting the company then they are more likely to buy the product to look like a certain celeb. Additionally another influence that can be seen as a negative is how the company styles its eyewear as stated in the case study with a “distinct, funky tone.” That can be a negative because it then discredits and ignores other styles and may cause consumers to not want to look at the product because there is already a preconceived perception of what kind of clientele the business looks …show more content…
The major difference between Frames Direct and Warby Parker is that not only does Frames Direct sell affordable eyewear on their website, they also sell brand name eyewear for cheaper price then other major eyewear retailers. Rather than having a focus strategy like Warby Parker, Frames direct uses a differentiation strategy. Differentiation strategy is when a business try to give their services or product an upper hand over their competition. For Frames direct they are able to bring high quality and brand-name eyewear at a moderately affordable price, while also having an in-house style. This gives the business a slight competitive advantage as it give a customer more selection than Warby