Marketing Case Study: Lazada

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Think or talk aloud

1.0 INTRODUCTION
In this task/assignment Lazada (www.lazada.com.my) Lazadare chosen as the research material.
In this assignment there are 4 participants Lazadare chosen to make complete it. Participants need to do some tasks including making pre-orders, comparing prices, making payment, and tracking deliveries/shipping. The range betLazadaen these participants are betLazadaen 20-52 years old. One of the participants is particular with online shopping, while another one seldom using it, and the two others never done such online shopping.

Lazada Overview
Lazada Malaysia is part of Lazada Group which runs Southeast Asia’s prime online shopping and selling target in Indonesia, Malaysia, Philippines, Singapore, Thailand and
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Besides an extensive selection of international and local brands, customers also find exhilarating products that are offered exclusively on Lazada.

Easy and Accessible Shopping
No more traffic jams, masses and long queues! Shop anytime, anywhere via customer’s personal computer and mobile phones. With Lazada’s swift and steadfast delivery service, customers can just sit back, relax and customer’s package will come to the customers.

Safe and Secure Shopping

Understanding the reputation of safe and secure shopping, Lazada provide Lazada’s customers with an all-inclusive range of secure payment options plus cash-on-delivery, where the customers pay in cash only when the customers receive customer’s package.
Be guaranteed of product value and genuineness. All purchases on Lazada are guaranteed to be genuine products, new, not defective or damaged. If it is, simply return it within 7 days for a full refund under Lazada’s Buyer Protection
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Users are asked to say whatever they are looking at, thinking, doing, and feeling as they go about their task. This enables observers to see first-hand the process of task completion (rather than only its final product). Observers at such a test are asked to objectively take notes of everything that user’s say, without attempting to interpret their actions and words. Test sessions are often audio- and video-recorded so that developers can go back and refer to what participants did and how they responded. The purpose of this method is to make explicit what is implicitly present in subjects who are able to perform a specific

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