1. About the Company
Dudley (Hair care products, cosmetics,skincare) it was founded by Joe and Eunice Dudley, this company is mainly engaged in the beauty market, understanding by beauty market all the processes and products that are used to look and feel more beautiful whether it is products to improve the appearance or smell. o Cosmetologist, barbers, and beauty schools o 200 distributors o Dudley manufactures and distributes more than 400 Professional and retail haircare product and personal product cosmetic directly to Cosmetologist and barbers in the US and 11 foreign countries.
Dudley product is of the fe black owned business still left. Paul dudley and his better half partner Eunice spent their twenties …show more content…
338 million dollars in the course of 2017 and has a projection and growth of 3.3% to 2021.
Measuring the entire year 2012 until the year is long gone 2017,where it is observed that the product had a greater growth in United states millions in skincare,haircare and color cosmetics.
A worldwide cosmetic market set in place for Growth on account of growing customer demand for several skin care product such as face. Well known for anti- ageing product is likely to drive aesthetic cosmetic product demand substantially over the forecast period. The market has shift in demand towards natural cosmetic which also provide avenue for development.Elements such as increasing customer awareness and rise in income are believed to contribute significantly towards industry growth over the next seven …show more content…
Top factors affecting Global cosmetic market. Small market
A benefit small companies have is the fact that big companies want to make big money. Small companies can dominate small marketplaces because major brands usually are competitive. And if you are a tiny company you may make a great moving into a small market.
Big market
One problem with big cosmetic companies is they try to make products that may charm to numerous people as possible. This means that they will likely dismiss niche consumers that have needs that are different from just about everyone different. Just as a tiny company can control a tiny market, a tiny company can control small consumer niche.
1.3 Technologies,customer tastes,and standard differ across the world.
• In China the tradition differ from all the directions. They might also vary with situation and the characteristics of their diet.Women in Beijing change company smoothness of skin health care from summer to winter and they clean their hair more often in the summer as compared to the winter.in china skin care goes hand in hand