Marketing Strategy: Promotion Promotion is one of the most complex elements of the marketing mix because it is a mix of tools and strategies that are utilized to create customer value by communicating, displaying and showing the benefits of a product or services brought by a company. The key of promotion is how making those tools and strategies work together to engage and build stronger relationship with our customers. In order to achieve this goal, a company needs to formulate and implement an effective integrated marketing communication approach that can be used to coordinate different promotional methods and ensure they do not conflict with each other and legally comply with laws and regulations. According to Armstrong, G., & Kotler, P.
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In the previous milestone, it was explained how difficult was spread out information in some areas of our community. Our goal is to bring wellness to our community and focusing more on stressed out young marines. This achievement, not only will benefit our marines, but also will generate profits that can be used to provide more programs and benefits for our military community. In order to communicate the value of our clay therapy, a combination of advertising, public relations, personal selling, sales promotions and direct marketing tools need to be used to set our promotional goals. These marketing tools will be used to engage with our customers, persuasively communicate customer value and build customer relationships. It is also, very important to be mindful how external factors change the way consumers stay informed and retrieve information (Armstrong, G., & Kotler, P., 2015, p. …show more content…
This is one of the five major promotional tools; involves forms of how information can be distributed and access for customers: broadcast, prints and Internet. According to Armstrong, G., & Kotler, P. (2015), “advertising is very expensive; it allows the company to dramatize its products through the artful use of visuals, print, sound and color…can be used to build up a long-term image for a product” (p. 275). It could be very expensive and it could represent a big loss if companies do not pay closer attention to customer preferences, geographic characteristics and other external factors. In my organization, my division Health Promotions works very closely with the marketing department to provide them with important information that can help them to improve their marketing strategies. For example: we change the way we organize information in our flyers, because consumers were asking information when such information was already stated in the customer’s ad; Information was easily overlooked. So, our advertising objective reflects past decisions, lessons learned about the target market, positioning and the marketing mix (Armstrong, G., & Kotler, P., 2015, p. 377). The purpose of our advertising objective is informed, persuade and remind our target market and current customers about our new spa service. Our ad will inform customers about our new service, its benefits, how it works, how is obtained, when they can have it, where they can access it and how to find
In the previous milestone, it was explained how difficult was spread out information in some areas of our community. Our goal is to bring wellness to our community and focusing more on stressed out young marines. This achievement, not only will benefit our marines, but also will generate profits that can be used to provide more programs and benefits for our military community. In order to communicate the value of our clay therapy, a combination of advertising, public relations, personal selling, sales promotions and direct marketing tools need to be used to set our promotional goals. These marketing tools will be used to engage with our customers, persuasively communicate customer value and build customer relationships. It is also, very important to be mindful how external factors change the way consumers stay informed and retrieve information (Armstrong, G., & Kotler, P., 2015, p. …show more content…
This is one of the five major promotional tools; involves forms of how information can be distributed and access for customers: broadcast, prints and Internet. According to Armstrong, G., & Kotler, P. (2015), “advertising is very expensive; it allows the company to dramatize its products through the artful use of visuals, print, sound and color…can be used to build up a long-term image for a product” (p. 275). It could be very expensive and it could represent a big loss if companies do not pay closer attention to customer preferences, geographic characteristics and other external factors. In my organization, my division Health Promotions works very closely with the marketing department to provide them with important information that can help them to improve their marketing strategies. For example: we change the way we organize information in our flyers, because consumers were asking information when such information was already stated in the customer’s ad; Information was easily overlooked. So, our advertising objective reflects past decisions, lessons learned about the target market, positioning and the marketing mix (Armstrong, G., & Kotler, P., 2015, p. 377). The purpose of our advertising objective is informed, persuade and remind our target market and current customers about our new spa service. Our ad will inform customers about our new service, its benefits, how it works, how is obtained, when they can have it, where they can access it and how to find