Essay about Marketing : Brand

1546 Words Apr 18th, 2011 7 Pages
Assignment on Marketing Management
Topic: Brand Profile

Submitted to:
Ms. Sayeda Ferdous Lusanta
Lecturer
Department of business Administration
Dhaka City College,
Dhanmondi, Dhaka

Submitted by:
Tasmina Khalid
Roll No: 231, Section: D
Session: 2007-2008, Batch: X
Department of business Administration
Dhaka City College,
Dhanmondi, Dhaka
Date of submission: March 31, 2011
Brand Profile
The brand profile is a summary description which quickly enables all those involved with the brand to understand about the brand. Ideally it should be something one could put on a card and put on the desk of everyone involved in the business.
The brand profile would usually be accompanied by the Brand Name, and, if some implementation
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|Headquarters: Bangladesh |1997 |Mobile telecommunication |Bangladesh |Telenor 55.8%, Grameen Telecom 34.2% & Public 10% |Telephony,EDGE,GSM | |[pic] |Pride |Private |Bangladesh | |textile |Bangladesh,USA,Canada.,EU |Pride group |Fashion | |[pic] |Bangla Lion |Private |Bangladesh |2008 |Telecommunication |Bangladesh | |Telephony,WIMAX | |

International brands:

Logo |Brand name |Company name/type |Origin of the brand |Founded year |Brand types |Area served |Brand Value(year 2010)$m | |[pic] |Coca cola |Public |United States |1886 |Beverages |World wide |70452 | |[pic] |International Business Machines |Public |United States |June 16, 1911 |Business Services |World wide |64,27 | |[pic] |Microsoft |Public |United States |April 4, 1975 |Computer Software |World wide |60895 | |[pic] |Google |Public |United States |September 08, 1998 |Internet Services |World wide |43,557 | |[pic] |General electric |Public |United States |1892 |Diversified |World wide |42,808 | |[pic] |MacDonald’s |Public |United States |May 15, 1940 |Restaurants |World wide |33,578 | |[pic] |Intel |Public |United States |1968 |Electronics |World wide |32015 | |[pic] |Nokia |Public |Finland |1865 |Electronics |World wide |29,495 | |[pic] |The Walt Disney |The Walt Disney Company |United States |October 16,1923 |Media |World wide |28,731 | |[pic]

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