Marketing And The Diverse Factors That Influence Marketing Essays

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Marketing and the Diverse Factors that Influence It

When I think of marketing I think of commercials, newspaper ads, even social media ads, but what is marketing. Marketing is the management process through which goods and services move from concept to the customer. It is also an organizational function with a set of processes for creating, communicating, and delivering values to the consumer (“What is marketing? Definition and meaning,” 2015). Managing customer relationships in ways that benefit the organization and its shareholders are also a part of marketing. The key making of marketing is first discovering the needs of the prospective customer and making sure to satisfy them (Kerin, R., & Hartley, S. 2007). There are four marketing mix factors that influence marketing activities throughout organizations which are alliances, partnerships, ownerships, and relationships. In the Marketing Mix, there are other contributing factors that help with satisfying the customers’ needs which are also known as the "Four P 's," (Product, Price, Place and Promotion), (Kerin, R., & Hartley, S. 2007). Those factors do not stand alone because environmental forces play a large role too such as Social, Economic, Technological, Competitive, and Regulatory Forces (Kerin, R., & Hartley, S. 2007).

When considering marketing to your prospective consumers you must discover what thereof the consumers’ needs are and how to satisfy them. This is a very hard task to consider because how is…

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