Marketing And The Diverse Factors Analysis

Marketing and the Diverse Factors that Influence It

When I think of marketing I think of commercials, newspaper ads, even social media ads, but what is marketing. Marketing is the management process through which goods and services move from concept to the customer. It is also an organizational function with a set of processes for creating, communicating, and delivering values to the consumer (“What is marketing? Definition and meaning,” 2015). Managing customer relationships in ways that benefit the organization and its shareholders are also a part of marketing. The key making of marketing is first discovering the needs of the prospective customer and making sure to satisfy them (Kerin, R., & Hartley, S. 2007). There are four marketing …show more content…
The four elements are the marketing program that can also be considered the marketing mix factors which are designed to satisfy the customer needs and they are product, price, promotion, and place. The best part of the mix factors is that they are considered controllable variable which means that the organization or the marketing team are in full control of them. Hence the factor the organization supplies the Product, Price, and the Place. After having they key elements that give room to develop a promotional strategy for marketing the product, price, and the point of purchase location. Now that we have established what our controllable variables are of the marketing program we need to get familiar with what the uncontrollable variables of the program are. Uncontrollable variable are simply the opposite of a controllable variable, it is simply something that the organization has no control over at all. Environmental forces are also called uncontrollable variables and they include social, economic, technological, competitive, and regulatory forces. The social factor that is involved with the environmental forces could be that the customer needs now wants and vice versa or totally have opted out of even wanting the product. As economic stance in the environmental force, the economy could have the change which would affect the way pricing would be arranged. Technological could be something as simple as technology has changed, being that we live in a society where it changes daily (Kerin, R., & Hartley, S. 2007). Competitively speaks for itself, you will always have other companies who will constantly try to better your product or sell your price cheaper. Regulatory forces such as our government they have the right to make decisions on products or services that are provided for