If you are not in the transportation sector, you should look closely at Uber: its innovative approach to business and the accompanying marketing strategy are becoming benchmarks for almost any category. A world-renowned economist like Jeremy Rifkin already speaks of the "uberization" of the economy, where the zero marginal cost -which provoked a Copernican turn in industries such as music, film and news- has finally gone digital To the "real". But in addition to a breakthrough service, the company managed to position itself with remarkable speed among the young public, gaining acceptance among the users to astonishing levels. This translates into its turnover and its trading price: at the beginning of this year, Uber surpassed a valuation of US $ 62,500 million dollars. The business magazine Forbes revealed
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The company reinvented the entire experience of traveling in a rental car to make it more personalized and enjoyable. It was not limited to improving a facet of the service (as it would have been to implement mobile payments) but it allows to choose drivers, access better cars, no tip and can pay without cash. It is revolutionary compared to the usual taxi. But the multichannel approach does not end there: an agreement with Facebook Messenger allows users to request a car from that application. In some cities, it installed booths to control alcohol at the bars, so that customers (or owners of the premises) can request cars when they know it is not advisable to go home driving. There is even a mobile game owned by the brand. And additional service launches are expanding its business: UberEATS is a fast food delivery service, UberRUSH is a b-to-b shipping platform, UberHEALTH coordinates the delivery of medicines for prompt attention, and UberEVENTS, which is developing a Prepaid shuttle service to private events such as weddings or
The company reinvented the entire experience of traveling in a rental car to make it more personalized and enjoyable. It was not limited to improving a facet of the service (as it would have been to implement mobile payments) but it allows to choose drivers, access better cars, no tip and can pay without cash. It is revolutionary compared to the usual taxi. But the multichannel approach does not end there: an agreement with Facebook Messenger allows users to request a car from that application. In some cities, it installed booths to control alcohol at the bars, so that customers (or owners of the premises) can request cars when they know it is not advisable to go home driving. There is even a mobile game owned by the brand. And additional service launches are expanding its business: UberEATS is a fast food delivery service, UberRUSH is a b-to-b shipping platform, UberHEALTH coordinates the delivery of medicines for prompt attention, and UberEVENTS, which is developing a Prepaid shuttle service to private events such as weddings or