Marketing to children can be seen in many different perspectives. Therefore, a control theoriest can look and deal with marketing to children. Accoridng to Tepperamn, Albanese and Curtis (2014) control theory likes to deal with people who have displayed deviant behaviour (p.99). Marketing relates to devious behaviour because it is impacting young children negatively. There are a lot of negative affects to advertising, however, the campanies which are targeting children continue to encourage negative thoughts and actions. Additionally, “ these activites can be the most exeditious ways of getting what they want” (Tepperman, Albanese, & Curtis, 2014, p. 99) , therefore control theory is related to advertising because the marketing of products
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Certain members of society would like to see positive change in marketing to children. The United States has made some suggestions has to how to change advertising to children so that these negative effects do not continue to happen. Calvert (2008) believes that there are three ways that parents can decrease children’s exposure to marketing (p.219) One of the ways children can have less exposure to advertisements is if “ parents simply watch programs with their children, without discussing content (instructive guidance)” (Calvert, 2008, p.19). Furthermore, if parents are not willing to discuss what is advertised on the television, neither will the child. Another way children can be less exposed to marketing is if “parents discuss the program with their children to help them understand the content or the intent of advertisements” (Calvert, 2008, p.219) if children would like to understand why adveritsing is everywhere in society, the parent can discuss with them what advertising companies are striving to do. If the children are able to have more knowledge on marketing, they will stay away from the negative effects. Additionally, Calvert (2008) discusses that parents should limit the amount of time their child spends on technology, this way the children will not be exposed to a significant number of advertisements (p.219). If parents follow these suggestions, children in today’s society may not be completely …show more content…
The “FCC prohibits stations from broadcasting any programming containing advertisements for unhealthy food among its core educational programming requirements” (Mikailova, 2014, p.2 ). Through unhealthy policies such as this, decreases the amount of advertisement for unhealthy food may be able to reduce the rate of child obesity. Additionally, the FCC can “enforce limits on the overall amount of advertisements that can be aired during children’s programming” (Mikailova, 2014, p.2), and as a result, children may not develop the negative effects of marketing if these changes are implemented. The FCC continues to research ways to improve the amount of advertising that children review and see each day. For example, in “2011 the working group released for public comment intenetative voluntary standards to guide industry self-regulatory effects in improving the nutritional content of foods which are more heavily advertised to children” (Mikailova, 2014,p.2). This working class allows advertising companies to still target children, however, there are guide lines which much be followed so that the children are not completely consumed with marketing. If they are followed, children will see the value of their own morals and they will not rely products advertised to define their
Certain members of society would like to see positive change in marketing to children. The United States has made some suggestions has to how to change advertising to children so that these negative effects do not continue to happen. Calvert (2008) believes that there are three ways that parents can decrease children’s exposure to marketing (p.219) One of the ways children can have less exposure to advertisements is if “ parents simply watch programs with their children, without discussing content (instructive guidance)” (Calvert, 2008, p.19). Furthermore, if parents are not willing to discuss what is advertised on the television, neither will the child. Another way children can be less exposed to marketing is if “parents discuss the program with their children to help them understand the content or the intent of advertisements” (Calvert, 2008, p.219) if children would like to understand why adveritsing is everywhere in society, the parent can discuss with them what advertising companies are striving to do. If the children are able to have more knowledge on marketing, they will stay away from the negative effects. Additionally, Calvert (2008) discusses that parents should limit the amount of time their child spends on technology, this way the children will not be exposed to a significant number of advertisements (p.219). If parents follow these suggestions, children in today’s society may not be completely …show more content…
The “FCC prohibits stations from broadcasting any programming containing advertisements for unhealthy food among its core educational programming requirements” (Mikailova, 2014, p.2 ). Through unhealthy policies such as this, decreases the amount of advertisement for unhealthy food may be able to reduce the rate of child obesity. Additionally, the FCC can “enforce limits on the overall amount of advertisements that can be aired during children’s programming” (Mikailova, 2014, p.2), and as a result, children may not develop the negative effects of marketing if these changes are implemented. The FCC continues to research ways to improve the amount of advertising that children review and see each day. For example, in “2011 the working group released for public comment intenetative voluntary standards to guide industry self-regulatory effects in improving the nutritional content of foods which are more heavily advertised to children” (Mikailova, 2014,p.2). This working class allows advertising companies to still target children, however, there are guide lines which much be followed so that the children are not completely consumed with marketing. If they are followed, children will see the value of their own morals and they will not rely products advertised to define their