Essay on Marketing and Sample Assignment

1880 Words Sep 10th, 2014 8 Pages
UNIT 401 – MARKETING

LECTURER: CLAY GERVAIS

SUBMISSION DATE: 30.03.2013
LOCATION: ABU DHABI, UAE

STUDENT NAME: STUDENT ID: -

_____________________________________________________________________________________

EXECUTIVE SUMMARY

Qantas is one of the most recognized and longest running Australian companies. It is the world’s second oldest airline, and has a successful history.

The main focus of this report is to identify some of Qantas challenges such as fuel efficiency, lack of communication between employers & employees, competition in the corporate customer market. Market tool will be used such as SOWT and PEST. Also, Exploring Macro & Micro environment and their effects on
Qantas business process.

…show more content…
12
Figure 7 (Qantas Airways) .................................................................................................... Error! Bookmark not defined.
Figure8 (Qantas Airways) ................................................................................................................................................... 15

3

UNIT 401 - MARKETING

_____________________________________________________________________________________

INTRODUCTION:
Australia business environment is very dynamic and fast changing. The revolution of advance technologies makes it possible to the foreign companies around the world to extend their business activities to Australia and vice versa. The time when business was defined as territories of states has gone and new era is defined to think about the world as global village for business and commerce. Nowadays it is very important for companies in
Australia to determine their core capabilities and to identity their position in the market in order to come up with excellent marketing strategy.

Sample Assignment: Part of the content removed

Sample Assignment: Part of the content removed

4

UNIT 401 - MARKETING

_____________________________________________________________________________________

Qantas Airways SWOT and PEST Analysis
SOWT is a marketing technique for

Related Documents