Marketing and Internet Essay

5327 Words Feb 7th, 2012 22 Pages
Chapter 1:
Convergence

Learning Objectives (PPT 1-2, 1-3)

What is E-Marketing?

E-Marketing is the use of information technology in the processes of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.

How Does E-Marketing Relate to E-Business?

E-business is the continuous optimization of a firm’s business activities through digital technology (allows the storage and transmission of data in digital formats.) E-business involves attracting and retaining the right customers and business partners. E-commerce is the subset of e-business focused on transactions. E-marketing is only one part of an organization’s e-business
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Wireless Networking Increases Wireless Internet connections through cell phones, PDA’s and PC’s have significantly changed the playing field for E-commerce participants. Wireless Internet access can be found anywhere from the smallest airports to Starbuck’s to public transportation hubs and cruise ships. As the number of wireless Internet users increases, so will the demand for information, entertainment, and communication whenever and however the customer desires.

Appliance convergence With the advent of digital data, the receiving of digital data signals has become both mind boggling and exciting because of the opportunities. Digital television signals can be sent through satellite, telephone wires, or cable and then viewed on a television, computer, cell phone, PDA, or other such devices. Computers, PDA’s, cell phones and television sets allow all types of two way digital multimedia electronic transmissions.

Semantic Web Invented by Tim Berners-Lee, the Semantic Web is an extension of the current Web in which information is given well-defined meaning. The Semantic Web makes it easier to access information by providing a standard definition protocol so that users can easily find information based on its type, such as a person and contact information, upcoming social events, local restaurant menus, etc.

Chapter Summary

E-business is the continuous

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