Marketing And Advertisement Of The Pharmaceutical Drugs Essay

843 Words Sep 15th, 2015 4 Pages
Some people argue that marketing and advertisement of the pharmaceutical drugs has provided direct access to the people of new drugs. Even though only limited data exist, research suggests that direct-to-consumer pharmaceutical is both beneficial and detrimental to the public health. There is no doubt that advertising is a powerful tool. It is very helpful in creating the demand of the product. Although there have been calls to ban or severely curtail consumer drug advertising, remedies to maximize the benefits and minimize the risks of direct-to-consumer pharmaceutical are more frequently suggested. It will, however, certainly drain healthcare dollars, dramatically increase unnecessary prescribing, and strain patient-doctor relationships. Majority of the nations are very confused on this topic. Some people argue that marketing and advertisement of the pharmaceutical drugs has provided direct access to the people of new drugs. On the other hand, some people are demanding full ban on the advertisement of the pharmaceutical drugs. Channels used to distribute direct-to-consumer pharmaceutical most commonly include television, magazines, newspapers, radio, the Internet, and other forms of mass media such as billboards and direct mailings (DeGeorge). These ads present partial appeals to the audiences to influence decisions about drugs that are designed and legally required to be prescribed within the setting of a relationship between a knowledgeable professional and a person who…

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