Marketing and Act Convert Engage Essay

1043 Words Dec 20th, 2012 5 Pages
A SOSTAC® and PRACE planning checklist for online marketing

Table of contents

Start here – how can this template be used? 1

SOSTAC® Digital Marketing Plan outline incorporating RACE 2

SITUATION 2

OBJECTIVES 2

STRATEGY 3

TACTICS 3

ACTIONS 4

CONTROL 4

Start here – how can this template be used?

SOSTAC® and RACE are two of the main tools we’ve created to help marketers plan and manage their marketing. It’s no surprise that we've had several questions asking for more information about how they relate.

To show how they’re related we’ve created this template that shows how each stage of the SOSTAC® planning process can be broken down into the key issues to consider when creating a plan to improve
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| | |
|Legal, Environmental, Political, |Content marketing assets | | | |
|Technological) | | | | |
|Internal performance, capabilities and | | | | |
|governance | | | | |
|OBJECTIVES |
|Setting SMART objectives for the future to track through KPIs in CONTROL |

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