Y-Phone Case Study

1. The product that I am doing is called the Y-Phone. This product is touch screen phone that you can by apps to improve your overall experience. The pricing would vary at first because you would have to do product testing before due to the fact that you don’t know if it will fail or do well against the competition. The pricing would also come from the number of units made at the factory. With a surplus in phones being produced the general value of the phone would be significantly lower than if there were fewer phones made. To get more people purchasing it, you would have to advertise heavily or promote it is some other fashion. The way that the Y-phone would have to get to the stores is it would come off the factory. Then it would be shipped …show more content…
For marketing a Y-phone and for it to compete with other phones such as the I-phone and the Android, one would need to have a well-made marketing strategy that could show off the features that the Y-phone can accomplish while discrediting its competitors. Using advertising campaigns such as internet and television commercials to show the product would be the most helpful in this situation. However, before one can even begin to pay for these advertising minutes, one must take out loans from the bank to not only begin to build the product. When one has a significant sum of money on loan from the bank, one can start to market the Y-phone, not to consumers, but to investors. The necessity of investor’s money is crucial to creating multiple versions of your product and gaining the materials needed to build them and the labor force. If one can cannot find significant funding from other investors, one can put their own funds into the business, but for creating the Y-phone, this is not a viable option. As for gaining incomes from the Y-phone, with the necessity for multiple screen repairs will gain some source of income, however this is a limited resource. The main source of income will be from the multitude of apps that are to be offered for a …show more content…
For this product, one would use a mass production as a method of production for creating many Y-phones and delivering these products to many consumers around the world. The factories that would have to produces it would need to be equipped with some of the lasted automated machinery and would need to have a large workforce capable with handling making multiple phones in a short period of time. The best places to handle the production of the Y-phone is in both Japan and China because in China it is very inexpensive to fabricate electronics there and there is a plethora of labors that can work in creating the Y-phone. As for Japan, there is highly advanced equipment that is proficient in the task load that the Y-phone would