Marketing Analysis : ' Shark Week Advertisement ' By Charles I. Brooks '

821 Words Nov 16th, 2016 4 Pages
Psychology is used in everyday life and can be seen especially in advertising. Many advertisers use hidden symbols to manipulate consumers into buying or watching products they neither want nor need. According to Charles I. Brooks, author of How Psychology Applies to Everyday Life, “advertising executives try to convey a product message to viewers.” Shark week advertisement in PEOPLE Magazine is a great example of how this magazine uses psychology to capture the audience 's attention.
Let’s take a look at how this magazine is effective by analyzing the image and text, the context of the advertisement, and the metaphoric context behind the title. In this advertisement the image depicts a person with their hand over his/her face revealing an eye. In his/her eye you can see a shark’s fin. The only bright color seen in this advertisement is ocean blue and red. This is seen in the red that’s seen in the title, which is striking against the gray background. The ocean blue automatically draws you to the eye, which pops out against the background. These colors are powerful within this advertisement because these colors signify rage and terror, which are the major theme in this advertisement. As you are drawn to the eye of the person you can see the terror in his/her eye. Rage is associated with lettering that is red, which is wrapped around the word "Shark Week" making the image and the text support each other.
The context of the advertisement is somewhat effective because…

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