Marketing Analysis : Safi Rania Diamond Cell Youth Booster Essay

1165 Words 5 Pages
While this industry does not have a major global brand, the direct and indirect alternatives to Safi Rania Diamond Cell Youth Booster are the wide range of Halal brands or products in Malaysia. There are popular skin care products in Malaysia such as the wide range of Spotless Skin products, Simple skin products, and Dermatologica products. The main competitors include Wipro Unza, Simple Skin Care, Dermatologica, Sirnasari Industries SDN, Clean & Clear, Olay, Total Beauty, Chatelaine, and Nivea.
Positioning Strategy As previously mentioned, the main target for Safi Rania Diamond Cell Youth Booster or PureBeauty Diamond Cell Youth Booster is individuals seeking to prevent and decrease signs of aging, especially women in the 40’s. The product will meet the needs of the target market through generating twice as much collagen for the skin. Moreover, it will enable these women to prevent and/or lessen the signs of aging through doubling the skin’s stimulation, cell collagen, and skin elasticity. The ability of consumers to feel differences or changes in their skin as early as the first application is also a significant factor in its ability to meet the needs of the target market. Moreover, these consumers will also benefit from the ability to combine their existing skin routine with the new product since it complements current initiatives. This implies that these women will not need to make major changes in their existing skin routine or schedules in order to use the new…

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