While this industry does not have a major global brand, the direct and indirect alternatives to Safi Rania Diamond Cell Youth Booster are the wide range of Halal brands or products in Malaysia. There are popular skin care products in Malaysia such as the wide range of Spotless Skin products, Simple skin products, and Dermatologica products. The main competitors include Wipro Unza, Simple Skin Care, Dermatologica, Sirnasari Industries SDN, Clean & Clear, Olay, Total Beauty, Chatelaine, and Nivea.
Positioning Strategy As previously mentioned, the main target for Safi Rania Diamond Cell Youth Booster or PureBeauty Diamond Cell Youth Booster is individuals seeking to prevent and decrease signs of aging, especially women in the 40’s. The product …show more content…
This is a major distinguishing feature of this product because the available alternatives do not generate such outcomes within a short period of time. This implies that consumers do not have to wait for a long time period before noticing the impact or effect of the skincare product. The use of Nano Diamond DNA Technology and Ultra Hyaluronic Acid formulation gives Safi Rania Diamond Cell Youth Booster more value. The combination enables the product to constantly maintain skin elasticity and skin moisture, which in turn enables the product to achieve its respective goals. The main benefit of this product to its target market is that it enables women aged 40 years and above to prevent and lessen signs of aging. The product does this through generating changes on the skin from as early as the first …show more content…
This will help in the development of a strong brand and creation of brand loyalty, which has significant benefits for the company.
Place (Distribution) The distribution of this product should incorporate both direct and indirect methods in attempts to generate more sales. The direct method should incorporate the use of telephone by Graffiti Group, Inc. itself. The indirect methods should include retail outlets, agents, supermarkets, pharmacies and hypermarkets throughout the country. The direct and indirect distribution methods will add value to the target market by ensuring the product is available within easily accessible areas and facilities. Therefore, the target market will not need to worry about the accessibility of the product. Graffiti Group, Inc. should consider a pull marketing strategy in attempts to develop a loyal following and attract customers to the product. This is crucial because the continued success and profitability of the product is dependent on building a strong brand and brand
Positioning Strategy As previously mentioned, the main target for Safi Rania Diamond Cell Youth Booster or PureBeauty Diamond Cell Youth Booster is individuals seeking to prevent and decrease signs of aging, especially women in the 40’s. The product …show more content…
This is a major distinguishing feature of this product because the available alternatives do not generate such outcomes within a short period of time. This implies that consumers do not have to wait for a long time period before noticing the impact or effect of the skincare product. The use of Nano Diamond DNA Technology and Ultra Hyaluronic Acid formulation gives Safi Rania Diamond Cell Youth Booster more value. The combination enables the product to constantly maintain skin elasticity and skin moisture, which in turn enables the product to achieve its respective goals. The main benefit of this product to its target market is that it enables women aged 40 years and above to prevent and lessen signs of aging. The product does this through generating changes on the skin from as early as the first …show more content…
This will help in the development of a strong brand and creation of brand loyalty, which has significant benefits for the company.
Place (Distribution) The distribution of this product should incorporate both direct and indirect methods in attempts to generate more sales. The direct method should incorporate the use of telephone by Graffiti Group, Inc. itself. The indirect methods should include retail outlets, agents, supermarkets, pharmacies and hypermarkets throughout the country. The direct and indirect distribution methods will add value to the target market by ensuring the product is available within easily accessible areas and facilities. Therefore, the target market will not need to worry about the accessibility of the product. Graffiti Group, Inc. should consider a pull marketing strategy in attempts to develop a loyal following and attract customers to the product. This is crucial because the continued success and profitability of the product is dependent on building a strong brand and brand