Register to read the introduction…
A well-organized grouping of the 4 Ps (Product, Price, Place and Promotion) has led to Nike becoming a giant in the sports industry. Nike sells a number of sport products that include basketball, tennis, football, cricket, golf and so on. The product range suits all ages, people and both sexes, whether children or adult, male or female. In addition, customer can get not only sports equipments, but also apparels in the Nike shop. The products are produced by contracted factories; the majority of these factories are located in the Asia region in order to decrease the manufacturing
…show more content…
Even their slogan “Just Do It” has become a household phrase. Their products are seen as quality worldwide and are more popular because of its association with many celebrities, due to advertising and promotion. They have built a strong customer base that encourages brand loyalty. Nike’s competitiveness in the sporting industry is also a major strength. Nike’s Founder and CEO, Phil Knight has often been quoted as saying that “Business is war without bullets. (marketingteacher.com, 2011).
Nike has stayed ahead of the competition by improving their advertising and promotions. They are also constantly improving and expanding their product range; for example, customers can create their own shoes at www.nike.com. Nike’s strong financial position is another advantage, mainly because Nike does not purchase their manufacturing locations. Their strategy is to increase productivity and decrease cost by finding the least expensive location to manufacture their …show more content…
Changes affecting customer behavior can ultimately affect sales of products. Nike targets the social values of achievement, self-actualization, individualism, and conformity with slogans as “Just Do It!” becoming a cornerstone of Nike advertisements. Because Nike targets individuals in athletic fields, they find it necessary to attack the emotions of success and self-fulfillment.
Over the past few years Nike has faced a number of issues including problems with their corporate image and since the resignation of the CEO William Perez, Nike has managed to turn this around with new management and better marketing decisions. Nike is addressing these issues and is trying to build an image of a “child-free labor” business. In order for them to advance they need to account for factors in the marketing environment that may affect their business when making decisions; becoming more innovative and focusing on new areas of the
Even their slogan “Just Do It” has become a household phrase. Their products are seen as quality worldwide and are more popular because of its association with many celebrities, due to advertising and promotion. They have built a strong customer base that encourages brand loyalty. Nike’s competitiveness in the sporting industry is also a major strength. Nike’s Founder and CEO, Phil Knight has often been quoted as saying that “Business is war without bullets. (marketingteacher.com, 2011).
Nike has stayed ahead of the competition by improving their advertising and promotions. They are also constantly improving and expanding their product range; for example, customers can create their own shoes at www.nike.com. Nike’s strong financial position is another advantage, mainly because Nike does not purchase their manufacturing locations. Their strategy is to increase productivity and decrease cost by finding the least expensive location to manufacture their …show more content…
Changes affecting customer behavior can ultimately affect sales of products. Nike targets the social values of achievement, self-actualization, individualism, and conformity with slogans as “Just Do It!” becoming a cornerstone of Nike advertisements. Because Nike targets individuals in athletic fields, they find it necessary to attack the emotions of success and self-fulfillment.
Over the past few years Nike has faced a number of issues including problems with their corporate image and since the resignation of the CEO William Perez, Nike has managed to turn this around with new management and better marketing decisions. Nike is addressing these issues and is trying to build an image of a “child-free labor” business. In order for them to advance they need to account for factors in the marketing environment that may affect their business when making decisions; becoming more innovative and focusing on new areas of the