‘One of the simpler management approaches to market segmentation is to treat different cultural and geographic regions or countries as different market segments.’ Bradley (1995, p.129-130). This is a different segmenting approach that the Airline industry may well include within their marketing strategies. The idea in the case of geodemographics is to concentrate of grouping consumers by their location, regardless of their consumer preferences. The reasoning behind, for example, British Airways using geodemographics, is that the typical business class customer may live in a large expensive house. Geodemographics will presume that by locating this consumers location, everyone that is situated around them, will also be interested in flying in business class. This can be due to the fact that large houses tend to be situated near/ next to other large houses, making the assumption that the neighbours tend to be financially well-off too and would prefer to travel with additional comfort and …show more content…
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