Marketing Analysis : Marketing Strategy Essay

1042 Words Nov 29th, 2014 null Page
Product Strategy
Let me Cater to you is a personal chef and catering service located in Fayetteville, North Carolina. It has a dining room that is available to host private events and the restaurant is open four days a week, providing comfort food for lunch. The company orchestrates receptions, corporate functions, holiday parties, etc from the casual to the elegant level. Chef Judy and her staff lives up to their mission statement by tailoring all of their services to fit any venue to fit your unique need.
Market Analysis Market analysis is the process of conducting research that yields information about the market place. It is conducted to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of a company. The research is conducted to determine the market size, trends, growth rate, profitability, industry cost structure, distribution channels, key success factors and key success details (Aakers, 2014). Every business should use primary and secondary data to conduct their market analysis and renew it annually. Despite the cost, the analysis can identify what companies need to do to fulfill the needs of their customers and save itself from potential failure.
Segmenting a population into demographics allows companies to assess the size of a potential market and also to see whether its products and services are reaching that company 's most important consumers (Investopedia,…

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