Marketing Analysis : Marketing Management Essay

804 Words Nov 28th, 2015 4 Pages
Marketing is the process of identifying needs and wants of target customers and delivering the product and service to customer for earning profit. There must have some logic behind every activity. This logic is called philosophy. When marketing activities are completed under these logic then it is called marketing philosophy.
There are five marketing management philosophies. These are given below: Marketing Management Philosophy 1. The Production Concept:
The product concept holds that consumers will favor products that are available and highly affordable. Such as; WASA, Bangladesh Railway etc. Marketing manager tasks:

a). Produce product with a view to sufficient supply and distribution.
b). Price keep up within the capacity of buyers. 2. The Product Concept:
The product concept holds that consumers will favor products that offer the most quality, performance and innovative features. Such as; Nescafe coffee of Nestle. Marketing manager tasks:

a). Development of product continuously.
b). Make attractive design, color, packaging and form of product.
c). Increase the effectiveness of product.

3. The Selling Concept: The selling concept holds that consumers will not purchase enough of the form’s products unless it undertakes a large-scale selling and promotion effort. Such as; Insurance Company of Bangladesh is following this concept. Marketing manager tasks; a). Increasing promotional activities.
b). Employed skilled and experienced salesman.
c). Ensure…

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