Importance Of Inbound Marketing

Improved Essays
Inbound Marketing and Sales Need Each Other To Work

For better or worse, the Internet has fundamentally changed the world of sales and marketing forever. Sales no longer governs the flow of information in the buying process, the consumer does. If a person has a question about a product or service, they simply search the Internet for their answer and obtain it instantly without the company ever knowing.

This is where the world of “Inbound Marketing” was born. The term refers to a system that generates valuable, consumer-focused content that visitors can’t help but want to engage with. This content is used to attract leads to your business because promotion-driven methods no longer appeal to today’s savvy consumer.

The most significant outcome
…show more content…
The role of inbound marketing is to develop the high-quality content that will attract the right leads and deliver them at the right time to the sales team.

Here are some ways marketing can strengthen the sales process:

• Educate Prospects – The content that the marketing team develops and distributes will create better-informed leads more ready and willing to make a purchase decision, and will develop authority and trust in your brand. The sales team may also be hearing the same questions from leads repeatedly and spending valuable time educating potential customers when they should be focusing on nurturing the lead and closing the sale. Marketing can take this feedback from sales and use it to create blog posts, FAQ pages or eBooks to empower the consumer with more information and streamline the buying process.

• Qualify Prospects – Marketing should understand the buying process of prospective clients. We call this the buyer’s journey which is made up of three essential stages that each consumer goes through during their buying process: awareness, consideration, decision. The role of inbound marketers is to have insight into what information the consumer needs at each sage of the buyer’s journey. This information is then passed on to the sales team so they can engage qualified leads with better understanding of the prospect’s unique needs, priorities
…show more content…
Sales can help marketing refine their lead generation and qualification process by giving feedback about which leads made it furthest along in the sales process and why.

Here are some questions for marketing to ask the sales team:

• Which specific marketing offers that a prospect engages with signify a strong or weak lead? Are leads more likely to become customers if they received a free consultation or attended a webinar? Ask the sales team which types of conversion events they like to see when they are prioritizing their leads.

• Do leads typically have the right expectations about what you offer? The message that marketing sends with content should be crystal clear. If the lead is unaware of why the rep is reaching out to them, perhaps your calls-to-action are unclear. If the lead had misunderstood what your company does and the services they provide, perhaps a blog was misleading or a landing page needs a

Related Documents

  • Decent Essays

    DeShawn Young Section 4305 October 19, 2015 Introduction I. Attention Getter: In 2014 111.5 million people watched the Super Bowl. (Riccobono, 2014)In 2015 114.4 million people watched the Super Bowl. (Riccobono, 2015). How many people watched the Super Bowl this year?…

    • 639 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    The type of lead I will be writing about is background. The best way to convince someone to believe your argument is to give them the most amount of information possible. Most people have their own answer or belief on a subject going into a conversation, but sometimes they do not have all of the background information on a subject. That is why I think a background lead is the most important lead.…

    • 206 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Mkt 271 Reaction Paper

    • 811 Words
    • 4 Pages

    What expectations do you have about the class? My expectations for MKT 271 are to learn and gather as much knowledge as possible. While completing my AAS in Organizational Management degree, I took a retail marketing class and realized that marketing was interesting to me. I am looking forward to increasing my knowledge with every aspect of marketing.…

    • 811 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    Choose 2 prospecting methods and describe in detail how it would apply to you as a sales representative for the company - Market research by the method of survey (People interview) Direct interviews (In-person surveys) usually carried out in public places such as commercial centers. This market research way to help sales representative advertise, marketing the product samples to consumers, and can gather feedback…

    • 1812 Words
    • 8 Pages
    Great Essays
  • Decent Essays

    Science Of Persuasion

    • 477 Words
    • 2 Pages

    Whenever we are faced with a client we use different strategies to achieve the long-awaited "YES" . Sometimes we were victorious and sometimes are not going so well ... What motivates people to say "Yes"? How can we be more effective when interacting with customers?…

    • 477 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Whenever you go on shopping trip, whether its groceries, clothes, etc.; what makes you pick certain items up? “Typically, shoppers are looking for the core values in products which are: reliability, durability, easy maintenance, ease of use, a trusted brand name, and low price. Additionally, consumers may enact the consumer decision making process which, follows these five behaviors: recognition, information search, evaluation of alternatives, purchase, and post purchase” (Lamb). As a matter of fact, the manufacturers of products we purchase undergo a similar process when choosing whom they want to target as their prospective consumers; this concept is called Marketing mix. I took these processes in consideration when deciding who, what, when, where, and how I will advertise my product, the All -n- One Restoration Detailing kit.…

    • 559 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    After reading this article I noticed the importance of the way an organization can create a sales pitch that will benefit the ticket sales. The process of selling tickets provides a welcoming feel for the consumer, which relates to their ability to allow the organization to create a relationship between the two. The benefit from generating a mutual bond with the consumer lets the organization to have a lifelong bond that maintains the sales process as a whole. The process of funneling customers toward a specific aspect of sales is the best way to target them. In addition the data is used to separate them in groups within consumer escalator.…

    • 571 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    When promoting to their consumers the company can take parts of the promotional mix and use them to create awareness with their target market. Due to the on the go nature of the companies target market it is best the company focus on promoting digitally. According to mediapost.com 85 percent of doctors are iPhone users (MacAvoy, 2015). Because the companies target market is so busy the physicians rely on their smartphones for information.…

    • 1149 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Montana Mountain Biking

    • 847 Words
    • 4 Pages

    The changes that a customer goes through as they establish and maintain customer loyalty is described as the customer life cycle, these are awareness, exploration, familiarity, commitment, and separation. The customer should have the same outcome rather their encounter is online or at the store. Not every customer goes through all five loyalty stages some of this reason could be they no longer trusted the company or they believe the prices they are charging for their products are too high and they stop using that company’s merchandise. There is no time limit on how long an individual will spend on each phase (Schneider, 2013). Customer loyalty is the goal for all corporations once a company has repeat customers they have to take the appreciate steps to keep them, three questions are important when understanding the depth of customer…

    • 847 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Pet Peeve Essay

    • 1561 Words
    • 7 Pages

    Needless to say, I LOVE Digital Marketing. Not because it's how I make my living, but because I believe in its benefits of promoting a business. Whether posting on social media, creating email campaigns or refining your website, there is no quicker and more efficient way to obtain sales leads. Each year brings new ways of conducting digital marketing efforts. Some are enhancements to existing systems and some are entirely new applications.…

    • 1561 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    1) A. Meditronic's mission statement identifies what it will do, how it will do it, and whom it will do it for. What being contributing to human welfare, how being the application of biomedical engineering, and who being anyone in pain or less than ideal health. By providing clarity to these important business questions, Medtronic's mission statement serves as a guide in planning a strategic direction. B. My career mission is to inspire others to learn and grow by continuously learning and growing myself.…

    • 554 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Hubspot Case Analysis

    • 424 Words
    • 2 Pages

    Have you discovered inbound marketing? If you have, then I am sure you would have heard about Hubspot as well. My target with this Hubspot evaluation is to deliver an insight into how this inbound marketing device works and whether you ought to spend money on Hubspot. For those who do not have enough spare time to read through this extensive Hubspot evaluation, right here is my viewpoint upfront: Hubspot is a fantastic tool if you have the resources and knowledge to use it sensibly.…

    • 424 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Diverse clients have distinctive needs in Australia, and it once in a while is conceivable to fulfill all clients by treating them alike. The Australian Coca Cola Company (ACCC) must adopt mass promoting that alludes to treatment of the business as a homogenous gathering and offering the same advertising blend to all clients. It permits economies of scale to be acknowledged through large scale manufacturing, mass appropriation, and mass correspondence. It is imperative for Australian Coca Cola Company to clearly define its target market so that ACCC’s energies and funds can be well utilized in tailored marketing and sales efforts. You can only be sure to meet customer’s needs by first identifying the customers.…

    • 810 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Airasia Case Study

    • 1214 Words
    • 5 Pages

    I. INTRODUCTION a. Objectives and Scope AirAsia is a malaysian low-cost airline. It scheduled domestic and international flights and is Asia’s largest low fare airline. Nowadays, MIS is a significant factor that influence the airlines system. In this article, the writer will focused on the online booking department that generized with the MIS system.…

    • 1214 Words
    • 5 Pages
    Great Essays
  • Great Essays

    What is marketing? When most people think of marketing they normally think of the trading and selling of goods and services. Holdford defines marketing as “a process of problem solving, in which marketers attempt to identify and meet the needs of customers. ” Marketing is the exchanges of people in which something of value is traded for the purpose of satisfying needs and wants.…

    • 1041 Words
    • 4 Pages
    Great Essays

Related Topics