It is said that branding implies naming a new born baby. We should think this with regards to business, before any item is launched into a market, it is to be named or in the greater part a symbol or image is to be fixed, so that it is easily separated from the contender 's items. Brand simplifies customer 's purchase choices and makes them confident about their buys. “A brand is a name, symbol, design or mark that enhances the value of product beyond its functional purpose”. (Farquhar, 1989) Another perspective which is firmly identified with brand is building a brand loyalty for an item, this requires careful planning, particular abilities and investment. Making an item known in market and getting it registered in client 's mind is not an over night journey, it is a long process. It requires an investment for a brand to be popular among a positive group of clients and It has been found in a large portion of surveys, that a significant share of shopper items is consisted of cosmetic or beauty items, no single individual is denied of consuming such items.
Brand loyalty demonstrates preference to one brand, by a consumer over different brands. Brand loyalty is characterised as keeping desirable to a …show more content…
MAC was first created in 1984 by two men, Frank Angelo, a successful business man, who owns a chain of a salon 's in Toronto, Canada, and Frank Tosken, a photographer and make up artist. At first MAC was just used by professional artists. At that point, by word of mouth, the company spread to the general population. In 1994, after that, MAC was purchased by Estee Lauder who owns huge numbers of the world 's prominent cosmetics brands. It is headquartered in the United States in New York, and in Canada, Toronto has the biggest branch. MAC keeps on being a testimonial brand, which is particular for lips, eyes, face, skincare items, brushes, nails and body
Brand loyalty demonstrates preference to one brand, by a consumer over different brands. Brand loyalty is characterised as keeping desirable to a …show more content…
MAC was first created in 1984 by two men, Frank Angelo, a successful business man, who owns a chain of a salon 's in Toronto, Canada, and Frank Tosken, a photographer and make up artist. At first MAC was just used by professional artists. At that point, by word of mouth, the company spread to the general population. In 1994, after that, MAC was purchased by Estee Lauder who owns huge numbers of the world 's prominent cosmetics brands. It is headquartered in the United States in New York, and in Canada, Toronto has the biggest branch. MAC keeps on being a testimonial brand, which is particular for lips, eyes, face, skincare items, brushes, nails and body