Marketing, Advertising, Retailing And Sale Essay
The story is about the basic marketing detail and definition of the marketing. This story will discuss McDonald’s and analyze from four aspect which is marketing, advertising,retailing and sale. McDonald’s according the different people and different competitive ways appear customer eyes and get the more profit on it. In the story will explain on it.
According the story, it embodies McDonald’s corporate culture,different sales and background.
The definition of Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association, 2013).
The fast food is more and more competitive in the market such as KFC,Burger King,Starbucks and so on. McDonald’s aim the children who is under the age of 12. According the research shows children tend to decide where to eat. So a child can have a dinner with their parent. It is increase the consumer for McDonald’s.
In McDonald’s ,they set up children slide or playing area in the store. The children can play with other friends.Sometimes they just want to play slide to eat McDonald’s.Then, McDonald’s makes kids meal with a little toy and the toy is a part of the combination. The toy attracts the children to eat McDonald’s next time.The two design is make the children more and more add the toy is free if people buy the meal sometimes. It is…