Broom House Farm Promotion Strategies

Good Essays
Promotion is defined as the means of raising customer awareness about a product or a brand, generating sales and creating brand loyalty. It is extreme-ly important to promote a product as without this promotion is can result in a product declining or never reaching the peak of its sales. Broom House Farm markets its business in many different ways, through signage, leaflets and web-sites.

Their marketing is helped by EBLEX and FARMA. FARMA is an organization set-up to encourage farms to open their own farm shop, it allows them to devel-op their farm through awards and committees helping them to market their business with
The help of those who are successful. They also help the business to lower costs and have management training to ensure
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Although in terms of Broom House Farm it works as an advantage and a dis-advantage.
Broom House Farm has two trip advisors; there coffee shop is highly positively reviewed and helps them attract customers and bring people into the busi-ness, they are able to promote their business by allowing and encouraging people to review the business and means more people visit the business. This can help Broom House Farm achieve its aim. This is due to the fact people re-view the business which encourages people to come to the business therefore increasing the profit in the business.
On the other hand Trip Advisor can be a huge disadvantage to the business, as the owner Jane can become very defensive when an unhappy customers rights a bad review on Trip Advisor, this not only stops the people returning to the business from a rude comment and further deters new customers from at-tending Broom House Farm. This therefore stops them achieving their aim of profit as it therefore stops people visiting Broom Home so their profit
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Making it what I believe the most important factor in the marketing mix.
Place –
The final aspect in the marketing mix is place. The product is properly distribut-ed and available in a convenient location at the right time. Place is extremely crucial in a business and can deter or encourage people to purchase their product from a specific place when it could be purchase from an easily ac-cessible location.
Place can be damaging to Broom House Farm, they are extremely high up in the country; they are 723.121 feet above sea level. They are extremely high up this means it is not easily accessible. This is extremely challenged to the business as it therefore means people are put off from coming, people who are not fortunate enough to have a privately owned car, they rely on public transport and then a long walk up the road to the farm. This can be extremely damag-ing to the business and implement them achieving their aim as if people are unable to reach the farm as it is such a distance and incline then this therefore stops people reaching Broom House Farm resulting in less

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