Essay on Marketin

9045 Words Aug 21st, 2011 37 Pages
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Int. J. Production Economics 87 (2004) 251–266

Enterprise information systems project implementation: A case study of ERP in Rolls-Royce
Yahaya Yusufa,*, A. Gunasekaranb, Mark S. Abthorpec a Business School, University of Hull, Hull HU6 7RX, UK Department of Management, University of Massachusetts, 285 Old Westport Road, North Dartmouth, MA 02747-2300, USA c Department of Mechanical and Manufacturing Engineering, Nottingham Trent University, Burton Street, Nottingham NG1 4BU, UK b

Abstract Economic globalisation and internationalisation of operations are essential factors in integration of suppliers, partners and customers within and across national borders, the objective being to achieve integrated supply
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In the past, companies were used to competing based on one or two competitive performance objectives such as price and quality. However, present markets demand both price and
*Corresponding author. Tel.: +44-1486466933; fax: +441482466216. E-mail address: yahaya.yusuf@hull.ac.uk (Y. Yusuf).

quality in addition to greater flexibility and responsiveness and thus today’s organisations must compete based on all competitive objectives. In order to achieve such simultaneity in performance objectives, some organisations have decentralised their operations by global outsourcing of activities. This places enormous challenge on companies to achieve a co-ordinated and integrated supply chain. The emergence of various information technologies such as the Internet, electronic data interchange (EDI) and WWW facilitate the attainment of an integrated supply

0925-5273/$ - see front matter r 2003 Elsevier B.V. All rights reserved. doi:10.1016/j.ijpe.2003.10.004

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252 Y. Yusuf et al. / Int. J. Production Economics 87 (2004) 251–266

chain and in turn flexibility and responsiveness in meeting changing market requirements. Information systems such as manufacturing resource planning (MRPII) and enterprise resource planning (ERP) in particular have gained ground in providing support for achieving an integrated supply chain. Firms around the world have been implementing ERP systems

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