Programme : Business | Year/Level : 4 | Academic Year : 2015/2016 | Semester : 2 | Module title : Marketing Essentials | Assignment no. : 1 | Module code: BUS434 | | Percentage Weighting of this assignment for the module: 40% | Issue date : w/c …show more content…
What is the co-operatives?
“A co-operative is a group of people acting together to meet the common needs and aspirations of its members, sharing ownership and making decisions democratically” (www.co-operativefood.co.uk, 31/01/2016)
Without doubt the cooperative business is everywhere around the world, such as, India, France, Denmark, United States and etc. There are various type of co-operative such as utility, credit unions, social, consumer and housing and they all lead to one purpose which is to stand up for a better way of doing business, Their values and principles like any other retailers are concern for consumers and community.
Not until 1844 Rochdale Society of Equitable pioneers established the Rochdale principles which ran their cooperative from this basis modern cooperative movement was established. The cooperative food sector one of the 5th largest food retailer in the UK and becomes the first retailer to include Braille onto its own brand range of medicines in 2001 and also Braille in some alcoholic drinks. (www.co-operativefood.co.uk, 31/01/2016).
The physical environmental forces on company has led to PEEST analysis which is word formed from the first initials of several words political, economic, environmental, social and technological which shape the opportunities and