Market Strategy for Frucor Essay

3482 Words Nov 6th, 2011 14 Pages
COUNTRY BASED PROJECT

INT BUS 721
KUNAL HARIDASANI
1700105

Table of Contents

1. Executive Summary: 3
2. Introduction: 3
3. Company Background: 3
4. Internal Analysis 4
4.1. Porter’s Generic Business Strategies 4
4.2. Value Chain Analysis: 4
4.3.3 PRODUCT LIFE CYCLE: 5
5. EXTERNAL ANALYSIS 6
5.1Initial Country Screening: 6
5.2 THE ECONOMIST MODEL OF COUNTRY ANALYSIS: 7
5.3. Porter’s Five Force: 8
6. Recommendation 8
7. APPENDICES 10
8.REFERENCES: 16

1. Executive Summary:

This study explores expansion opportunities for FrucorBeverages ,Energy Drink“V” ,a New Zealand based company .The study focuses on possible problems faced by
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Which gives them an advantage, and extra edge to experiment with launching of different types of beverages being first in their segment.
Research and Development is considered an important aspect at Frucor Beverages ,and they are known throughout the industry as a pioneer in product and packaging innovation. And their success could be seen with launch
The Company has an extensive and efficient distribution network, which makes logistics and supply chain management easier for them. All the inbound logistics activities like warehousing, storage, transportation are well in place. And for that reason they even distribute other beverage companies’ products and have an efficient export system.” They give special attention on production, branding, designing, marketing and research and development of their products On one hand company talks about risk taking and on other hand it does not compromise on its quality .Collaboration with different companies all over the world, does give them additional benefit of global exposure. Through which they can anticipate consumer’s demands, and work towards product innovation and have

4.3.3 PRODUCT LIFE CYCLE:

A product life cycle refers to time taken for launch of a product into market till it finally withdraws from the market. It is the period of time a product is introduced in the market, as the demand grows competitors enter the market,

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