Market Segmentation
Market segmentation, it is a marketing strategy that dividing a market into distinct groups of buyers who have common needs and priorities, characteristics or purchase behaviours. Market segmentation strategies are to identify the target customer, providing the supporting and relevant data in order to position the marketing plan. Importantly, business may require different and separate products or marketing strategies and approach which depending on the specific demand and attribute of the target segment. According to the Dettol Case Study, Dettol brand continued to deliver excellent growth in developing markets, such as China, India, Japan and South Korea region. Through case, we find out the markets are difference in product selections from customers’ needs and wants in difference regions.
At the first stage, the market segmentation contains four elements? Who can tell me what are they?
1. Demographic
Demographic segmentation is dividing markets into different groups according to their age, gender, the amount of income, the ethnicity …show more content…
It is to measure the customers’ activities, interests and opinions which a studying for considering people spends and relevant reflection. Psychographic is significant to allow marketers to identify the target subject in understanding consumer lifestyle and purchasing habit in the society. It could assist the business to develop the approach to reach the needs and wants. “Consumers tend to buy personal hygiene products for an array of reason and are willing to switch brands.” The signal of Dettol in market, customers has a strong effect on preference in purchase kinds of personal care of hygiene products from Dettol. It is to capitalize on consumer concerns about personal hygiene for their healthy lifestyle. It is Dettol to give the products personalities to follow up the consumer’s in east market of
Market segmentation, it is a marketing strategy that dividing a market into distinct groups of buyers who have common needs and priorities, characteristics or purchase behaviours. Market segmentation strategies are to identify the target customer, providing the supporting and relevant data in order to position the marketing plan. Importantly, business may require different and separate products or marketing strategies and approach which depending on the specific demand and attribute of the target segment. According to the Dettol Case Study, Dettol brand continued to deliver excellent growth in developing markets, such as China, India, Japan and South Korea region. Through case, we find out the markets are difference in product selections from customers’ needs and wants in difference regions.
At the first stage, the market segmentation contains four elements? Who can tell me what are they?
1. Demographic
Demographic segmentation is dividing markets into different groups according to their age, gender, the amount of income, the ethnicity …show more content…
It is to measure the customers’ activities, interests and opinions which a studying for considering people spends and relevant reflection. Psychographic is significant to allow marketers to identify the target subject in understanding consumer lifestyle and purchasing habit in the society. It could assist the business to develop the approach to reach the needs and wants. “Consumers tend to buy personal hygiene products for an array of reason and are willing to switch brands.” The signal of Dettol in market, customers has a strong effect on preference in purchase kinds of personal care of hygiene products from Dettol. It is to capitalize on consumer concerns about personal hygiene for their healthy lifestyle. It is Dettol to give the products personalities to follow up the consumer’s in east market of