Market Plan Cerelac Essay

3287 Words Mar 21st, 2013 14 Pages
Final project

Marketing Mangement

Submitted to: Sir Zeshan Shaukat
Submitted By: Ghulam jilani Zeshan Naseem Zeshan Munir Zeshan javed

UNIVERSITY OF MANAGEMENT AND TECHNOLOGY, LAHORE

“Cerelac is a reliable and innovative product and a symbol of commitment. Cerelac is an ideal infant starter and excellent source of energy”

TABLE OF CONTENTS 1. Executive summary ……..…………………………………….....4 2. Selection of Nestle cerelac……….……………………………....6 3. Nestle company intro…….………………………………………7 4. Nestle financial data……………………………………………..8 5. Nestle
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Their aim is to provide customer with best infant food on suitable prices make the product as convenient as possible. According to their claim that they provide the best food through out the world.
Here we have analysis of customers, competetors and company.. We will be seeing different strategies of the company. We will see the various market opertunities and issues can be used by them for improving their product. Our report includes a brief description of the companies objectives, and target market and positioning of Nestle to understand the criteria of Nestlé marketing for the specific product.
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This report also includes the marketing mix of the product has been discussed to reveal the significance of its product, pricing, promotion and placement.
In the end there has been explained conclusion to sum up this marketing plan.

Selection of Nestle Cerelac
Market worldwide especially into developing regions such as Asia, MEA and Latin America with large ever growing baby population and increasing income levels. China, Russia, Brazil India, Indonesia & Saudi Arabia are the most promising markets for as these countries have highest baby population and fastest growing middle class population.
We do not have as such varieties of baby foods here in Pakistan so we have selected the leading brand of food in the world that’s Nestlé. Here in Pakistan many people do not pay attention on their Childs’ needs and requirements and provide

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