Internal Market Is Unfair

A well-founded emphasis on consumer rights results in renewed attention to market integration and competition. The wide choice of products and services combined with thriving competition within the Internal Market will ensure consumers are protected as there is improved market transparency and comparability of prices. Unfair commercial practices such as misleading advertising will impact the economic interests of consumers as they would not take an informed transactional decision. Consequently, unfair businesses would earn the highest profits, leading to market distortion due to the imbalance within the market and lack of competition. This exerts a negative influence on the proper functioning of the Internal Market as the innovative and regenerative …show more content…
It explicitly obliges Member States to provide enforcement facilities in the interest of consumers who initiate legal proceedings against unfair businesses. A comprehensible and harmonised framework for unfair commercial practices will enhance consumer protection and give rise to greater consumer confidence. This progress in the Internal Market ultimately benefits the consumers as the CPUTs have a strict ban on behaviour that significantly impairs the consumer’s ability to make an informed …show more content…
A lack of consumer confidence and the uncertainty that businesses have regarding the regulations they have to abide by are unjustified barriers to the proper functioning of the Internal Market. With a regulatory framework of the CPUTs in position, existing barriers to intra-EU trade will be removed along with preventing the creation of new barriers. In line with its purpose of helping enterprises trade freely in the EU, the European Commission aims to improve the Internal Market by eliminating trivial complications as they can impose substantial costs on businesses. By subjecting the businesses to harmonised rules that protect consumers, the potential to generate economic growth will be extensively